Event Sales Manager

About the role

The Event Sales Manager drives revenue growth by owning the full sales cycle across inbound leads and outbound business development. This role is focused on pipeline growth, account conversion, and delivering high-quality client experiences that keep guests coming back. As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons.

Responsibilities

• Execute the Full Sales Cycle
• Manage a high-volume inbound pipeline while executing consistent outbound prospecting during daily Power Hours
• Own every stage of the sale — from first inquiry through tour, proposal, and close
• Deliver in-person selling experiences through venue tours and client touchpoints that convert opportunities
• Grow accounts by identifying upsell opportunities and maximizing the value of each client relationship
• Deliver a Best-in-Class Guest Experience
• Provide an exceptional client experience from the initial inquiry through post-event follow-up
• Partner with Operations and the Culinary Team to ensure flawless event execution
• Maintain detailed, accurate communication on Banquet Event Orders (BEOs) to prevent day-of issues
• Represent the Topgolf brand with professionalism and hospitality in every interaction
• Stay Sharp on Business Performance
• Review daily performance metrics, key numbers, and lead rotations to track progress and identify gaps
• Maintain pipeline accuracy and data integrity to support strong forecasting
• Identify opportunities for sales process improvement and share them with leadership
• Drive awareness of the Topgolf brand in the community through networking and professional engagement

Qualifications

• 5+ years of progressive sales experience, including leadership of direct reports
• Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered
• Proven success in high-volume events or hospitality sales environments
• Progressive, Relevant Experience Within The Hospitality Industry Preferred
• Strong proficiency in Salesforce or similar CRM; Excel and reporting tools
• Must be 21 years of age or older as required by state or local law

Core Competencies for Success

• Drives Results
• Drives every opportunity in the pipeline to successful completion and closure
• Shows determination in the face of objections, slow periods, and competitive pressure
• Sets high standards for personal performance and holds yourself accountable to them
• Customer Focus
• Building strong customer relationships and delivering customer-centric solutions
• Independently anticipates and meets client needs from inquiry through post-event follow-up
• Follows up with clients to ensure events were executed to their full satisfaction
• Searches continuously for ways to improve the client experience and grow account value
• Communicates Effectively
• Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Clear, concise, and professional in all client and internal communications
• Listens attentively to client needs and tailors proposals and solutions accordingly
• Shares pipeline updates and event details with leadership and operations as needed
• Is clear and thorough in BEO documentation and reporting to ensure seamless event execution
• Ensures Accountability
• Holds self and others accountable to meet commitments
• Takes full ownership of personal pipeline performance and revenue results
• Maintains own metrics daily and adjusts approach when activity or conversion is lagging
• Takes responsibility for both successes and shortfalls without deflecting
• Follows through on every commitment made to clients, the operations team, and sales leadership

Benefits

Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.

ADA

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve. Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law. Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.