Event Sales Manager

Job Summary

Drive event revenue through proactive sales strategies, relationship-building, and business development.
Conceptualize, sell, and execute private dining, semi-private events, full buyouts, and offsite experiences.
Create customized proposals, contracts, and banquet event orders aligned with client vision and Marcel’s brand.
Serve as the primary point of contact for clients, ensuring a seamless and elevated experience from inquiry through execution.
Build and maintain a robust local client database, cultivating long-term relationships and repeat business.
Oversee all aspects of event planning including menu development, pricing, logistics, and production.
Partner closely with culinary and beverage teams to design menus tailored to each event experience.
Collapse preparation, transportation, setup, service, and post-event breakdown for both on-site and off-site events.
Manage event floorplans, timelines, and staffing to ensure flawless execution.
Collaborate with vendors and external partners, negotiating contracts and maintaining strong working relationships.
Develop and manage operating budgets, forecasts, and financial reporting for the events department.
Monitor and control labor and food costs, ensuring profitability without compromising quality.
Track revenue, manage receivables, and produce operational reports.
Support strategic growth initiatives for Marcel’s expanding events program, including offsite opportunities.
Hire, train, and develop team members and managers within the events function.
Lead by example, fostering a culture of professionalism, accountability, and refined hospitality.
Contribute to the development of service standards, event procedures, and presentation techniques.
Inspire and guide teams to deliver consistent, high-level hospitality reflective of Marcel’s identity.
Ensure all events adhere to health, safety, and sanitation standards, including HACCP compliance.
Maintain consistency with Marcel’s luxury service standards and attention to detail across all touchpoints.

Qualifications

• Bachelor’s degree preferred or equivalent professional experience
• Minimum of 2+ years in hospitality, including at least 1 year in catering or event sales within fine dining or luxury environments
• Proven track record of achieving and exceeding sales goals
• Strong understanding of food, beverage, and luxury service standards
• Experience developing menus and proposals in collaboration with culinary leadership
• Exceptional client relationship management and service orientation
• Strong financial acumen with experience in budgeting, forecasting, and cost control
• Able to assess client needs and deliver tailored, high-touch experiences
• Excellent leadership, coaching, and team development skills
• Advanced organizational skills with a keen attention to detail
• Strong written and verbal communication skills, including proposal development
• Proficiency in Microsoft Excel and PowerPoint
• Knowledge of A/V equipment and event production logistics
• Able to remain composed under pressure and adapt to evolving business needs
• A proactive, solution-oriented mindset with high personal integrity and professionalism