Event Marketing Manager (Fully Remote)

We need to output HTML fragment with sections: About the role? Actually we have "Who We Are & What We Do" (company description) and "The Calling" (role description). We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. We need to include sections only when posting has real specific content. We need to extract relevant content: The posting includes mission, description, role description, responsibilities, requirements, "Lucky Us If You" (nice-to-have), interview process, benefits, etc. We need to map to sections. We should have sections: About the role (maybe "Who We Are & What We Do" and "The Calling"? Actually "About the role" could be a brief description of the role. We can combine "The Calling" as about the role. Responsibilities: list of core responsibilities and what you will achieve. Requirements: "Why We Want You:" list. Qualifications/Skills: maybe combine "Lucky Us If You" as nice-to-have skills. Benefits: "Benefits What We Offer You:" includes fully remote, team, salary range, etc. Pay: we have salary range $90,000-$105,000. That is pay info. Should we create a Pay section? The instruction: only create Pay/Schedule/Benefits sections if posting actually states them. Pay is stated: salary range. So we can have a Pay section with that range. Benefits section can include other benefits: fully remote, team, etc. Schedule: not mentioned (no schedule specifics). So omit Schedule. We also need to include maybe "Qualifications" separate from Requirements? The instruction says use headings for Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can decide to put Requirements as required qualifications, Qualifications as nice-to-have? Or we can combine. But better to follow: Requirements = mandatory; Qualifications = preferred; Skills = maybe specific skills. However we have limited info. We can put Requirements as the list under "Why We Want You:" (mandatory). Qualifications as "Lucky Us If You:" (nice-to-have). Skills maybe not needed separately; could omit if no specific content. But we could put Skills as maybe design skills etc. However we already have those in Lucky Us. Might be redundant. We need to avoid filler like "commensurate with experience". Not present. We must remove boilerplate: EEO, diversity statements, E-Verify, etc. Remove navigation, cookie, legal, etc. Also remove interview process details? The instruction: remove application instructions. Interview process is not application instructions? It's part of process but maybe considered boilerplate? It says remove application instructions. Interview process could be considered part of hiring process, not application instructions. Might keep? Safer to keep? The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." Interview process is not exactly application instructions but could be considered part of hiring process. I'd keep it maybe as a section? But we don't have a heading for interview process. Not required. Could omit to keep concise. We need to preserve all substantive information. So we need to keep mission description, role description, responsibilities, requirements, nice-to-have, benefits, pay. We must not invent or summarize away detail. So we need to keep specifics like "15-20 events per quarter", "MTSS Summit", etc. Let's craft HTML:

About the role

... combine Who We Are & What We Do and The Calling? Actually About the role should describe the role, not company. But we can include company mission as context? Might be okay. But we can put company description in a separate section? Not required heading. Could just include as

under About the role? Might be mixing. Better to have About the role = description of the role (The Calling). And we can have a preceding

for company mission? Not required heading but could be a paragraph before sections. The instruction: output only HTML fragment; we can have any

before headings. So we can start with a

containing the company mission description (Who We Are & What We Do). Then

About the role

with description of the role. Then responsibilities:

Responsibilities

with

• items. Then Requirements:

  Requirements

  with
  • . Then Qualifications:

    Qualifications

    with
    • for lucky us. Then Skills: maybe not needed; we could omit if no specific content beyond those already covered. But we have design skills mentioned in lucky us; could put under Skills. However we already have lucky us as qualifications. To avoid duplication, we could treat lucky us as Qualifications and not have Skills. Or we could have Skills separate: list design skills, CRM, virtual event software, etc. But those are already in Requirements. Might be duplication. Safer to follow instruction: include a section only when posting has real specific content. We have specific content for Skills? The posting mentions "Minimum design skills (using Canva or Adobe)." Also "Experience working with virtual event software (Zoom, Cvent, Hopin, etc.)". Also "Solid experience with CRM systems and marketing tools". Those are skills. So we could create a Skills section with those items. However they also appear in Requirements list. To avoid duplication, we could keep them only under Requirements and not create Skills. But the instruction says we can have multiple sections; it's okay to have overlapping content? It says preserve ALL substantive information; do NOT invent or summarize away detail. Duplication is not prohibited but might be redundant. I'd rather not duplicate; keep them under Requirements. Thus we will have sections: About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay. Now craft content. About the role paragraph: combine The Calling description: "The Event Marketing Manager will be an integral part of our marketing teams, owning the strategy for large-scale and regional education industry conferences and events, as well as marketing webinars, the MTSS Summit, and other sales-hosted events, ensuring a top-notch experience for participants, driving leads, and reflecting a great brand experience. This person will own the whole function of event management, from strategic conference selection to on-the-ground execution, including collaborating on content creation, leading lead generation for participation, and tracking and analyzing data to identify event impact. Reporting to the Sr. Demand Generation Manager, this individual will work closely with the sales team to plan and optimize 15-20 events per quarter and work with the marketing team on the annual MTSS Summit. This requires great communication and collaboration skills to align priorities across teams, along with exceptional organization and prioritization to manage overlapping timelines without dropping details. All events are intended to drive pipeline, increase revenue, and meet team and company goals. This position is fully remote and will mostly support the planning and execution of events from afar/behind-the-scenes, but may require occasional travel for onsite coordination." We could also include company mission as a preceding paragraph. Now Responsibilities: list from "Core responsibilities will include" and "What You Will Achieve". Let's extract bullet points: - researching, evaluating, and recommending the right education industry conferences and events to prioritize for maximum ROI - managing event timing and logistics across multiple events simultaneously - collaborating with marketing on promotional strategies, including creation of web and registration content, email marketing, and social media - tracking and managing leads generated through event participation What You Will Achieve (more detailed): - Lead the overarching event strategy in partnership with sales leadership, researching, evaluating, and recommending the right large-scale and regional education industry conferences and events to prioritize for maximum ROI through thoughtful selection, resourcing, budget management, and performance evaluation. - Manage logistics and deadlines across multiple events simultaneously, including proposal submissions, venue and vendor coordination, conference registrations, and promotion and follow-up tasks, while continually assessing and improving event management processes. - Collaborate closely with the sales team to align on event strategy, coordinate on-site logistics, and ensure they are set up for success at each event, while partnering with customer success, leadership, partnerships, and learning sciences to deliver exceptional experiences for customers and prospects that support relationship-building and retention. - Collaborate closely with the marketing team on event communications and promotional strategy, including web page creation and management, invites, lead nurturing emails and automation, list maintenance and segmentation, print collateral and swag, and correspondence with event presenters and participants, while supporting virtual events such as webinars and the MTSS Summit to ensure brand visibility, strong user experience, and effective lead generation. - Track and manage leads generated through event participation, maintaining a calendar of sales-hosted and attended events, marketing-hosted events, and thought leadership conferences to consistently evaluate and refine performance across all event types. We can combine overlapping items but keep substance. Now Requirements list from "Why We Want You:": - Experience planning and executing large-scale education industry conferences and events, with knowledge of the K-12/education industry landscape, including key conferences, trends, and audiences. - 4+ years of experience and demonstrated success with planning and promoting B2B events. - Excellent organizational skills with the ability to prioritize tasks effectively and manage tasks and deadlines across multiple projects at once. - Solid experience with CRM systems and marketing tools to manage and measure event activities, track leads, and analyze ROI. - Strong communication skills, both written and verbal. - Detail-oriented with a commitment to producing high-quality work. - Experience working with virtual event software (Zoom, Cvent, Hopin, etc.). - Ability to work well in a team environment and collaborate with colleagues from diverse backgrounds, as well as work independently. - Eagerness to learn and adapt to new challenges in a fast-paced environment. - Minimum design skills (using Canva or Adobe). Now Qualifications (Lucky Us If You): - Have a background in K-12 education and MTSS. - Have experience using HubSpot and Asana. - Are familiar with educational technology platforms, tools, and products. - Have great design skills (Canva or Adobe Suite) and can create/edit visual assets. - Are knowledgeable about the concepts in the book "The Power of Moments." Now Benefits: from "Benefits What We Offer You:": - Fully remote! - An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students. - The range of our base salary compensation is between $90,000-$105,000. Final offers are determined using multiple factors, including experience, level of expertise, and geographic location. - Also mention diversity encouragement etc but that's boilerplate; we can keep the encouraging statement? It's part of benefits? It's more EEO; maybe remove as boilerplate. The instruction says remove EEO/equal-opportunity boilerplate. So we should remove the paragraph about women, communities of color, etc. Also remove "In Our Own Words, We Are..." list (that's fluff). Also remove "Our Commitment to Diversity, Equity & Inclusion", "Our Commitment to People with Disabilities", "E-Verify", "Great Place To Work". Those are boilerplate. Thus Benefits section includes: fully remote, awesome team, salary range. Also maybe mention "Check out our Benefits & Perks" but that's just heading. We'll keep the substantive. Pay section: we could separate salary range into Pay section, but we already included salary in Benefits. To avoid duplication, we could put salary in Pay section and keep other benefits in Benefits. Let's do that: Benefits: fully remote, awesome team. Pay: salary range $90,000-$105,000 (final offers determined by experience, expertise, location). That satisfies. Now we need to ensure we don't include any filler like "commensurate with experience". Not present. Now produce HTML:

      Who We Are & What We Do Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic