Event Marketing Manager (Fully Remote)

We need to output HTML fragment with sections: About the role? The posting includes "Who We Are & What We Do" (company description) and "The Calling" (role description), "What You Will Achieve", "Requirements", "Lucky Us If You:", "Interview Process", "Benefits". We must not repeat job title as heading. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. However we need to map content to these headings only if present. The posting includes responsibilities (What You Will Achieve, The Calling). Requirements (Requirements). Qualifications maybe same as Requirements? Skills maybe "Lucky Us If You:" (nice-to-have). Benefits present. Pay: they gave salary range $90,000-$105,000. So we can include Pay section. Schedule: they said fully remote, occasional travel. Could be schedule info? Not explicit schedule like full-time, but we could infer? The instruction: never create Pay/Schedule/Benefits sections unless posting actually states them. Pay is stated. Schedule? Not explicitly stated schedule like hours, but "fully remote" and "occasional travel" maybe not schedule. Might be considered schedule? Probably not. Safer to omit Schedule if not explicit. Benefits: they have a Benefits section with list. So include Benefits. We need to use

for each section heading. Use

• for any list of duties/requirements/benefits. Use

  for prose. We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate etc. We need to include sections only when posting has real specific content. Thus sections: About the role (maybe from Who We Are & What We Do + The Calling?). Actually "About the role" could be description of role. We have "The Calling" describing role. Also "Who We Are & What We Do" is company description, maybe not needed as About the role? Could be separate but we only have allowed headings. Could put company description under About the role? Might be okay. But we need to preserve all substantive info; we can include company description in About the role paragraph. Responsibilities: from What You Will Achieve bullet points (they are paragraphs but could be list). We'll make

  • each responsibility. Requirements: from Requirements section (list). Use
    • . Skills: from Lucky Us If You: (nice-to-have). Use
      • . Benefits: from Benefits section: list items. Use
        • . Pay: from salary range. Use

          . We must not include Job ID etc. No markdown. Let's extract content. Company description: "Who We Are & What We Do: Branching Minds' mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 2,000,000 students across 400+ districts from over 40 states, our vision is to be the most effective national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps. We don't play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit Corporation. We prioritize mission alongside profit. We embrace self-management, transparency, collaboration, initiative, and making a difference in the world. If using innovation to reimagine education in service of equity energizes you -- join our team!" That's substantive. The Calling: "The Calling: The Event Marketing Manager will be an integral part of our marketing teams, owning the strategy for large-scale and regional education industry conferences and events, as well as marketing webinars, the MTSS Summit, and other sales-hosted events, ensuring a top-notch experience for participants, driving leads, and reflecting a great brand experience. This person will own the whole function of event management, from strategic conference selection to on-the-ground execution, including collaborating on content creation, leading lead generation for participation, and tracking and analyzing data to identify event impact. Reporting to the Sr. Demand Generation Manager, this individual will work closely with the sales team to plan and optimize 15-20 events per quarter and work with the marketing team on the annual MTSS Summit. This requires great communication and collaboration skills to align priorities across teams, along with exceptional organization and prioritization to manage overlapping timelines without dropping details. All events are intended to drive pipeline, increase revenue, and meet team and company goals. This position is fully remote and will mostly support the planning and execution of events from afar/behind-the-scenes, but may require occasional travel for onsite coordination." We can treat this as About the role? Actually it's role description. Could be About the role. Responsibilities separate. What You Will Achieve: bullet points (they are paragraphs starting with Lead..., Manage..., Collaborate..., Collaborate..., Track...). We'll list each as

        • . Requirements: list after "Requirements Why We Want You:" Actually heading "Requirements Why We Want You:" then bullet list. Lucky Us If You: list. Benefits: list after "Benefits What We Offer You:" then bullet list. Pay: "The range of our base salary compensation is between $90,000-$105,000. Final offers are determined using multiple factors, including experience, level of expertise, and geographic location" We'll put that in Pay section. Now produce HTML. Structure:

          About the role

          ... company description + maybe role overview? Could combine The Calling as part of About the role? But we have Responsibilities separate. Might be okay to put The Calling in About the role as overview. Let's do that: combine company description and The Calling into About the role paragraph(s). Could be two paragraphs. Better: About the role: include company description and The Calling as separate

          elements. Then Responsibilities:

          Responsibilities

          • ... each bullet. Then Requirements:

            Requirements

            • ... Then Skills:

              Skills

              • ... (Lucky Us If You) Then Benefits:

                Benefits

                • ... Then Pay:

                  Pay

                  ... We must not include Schedule. Check for any duplicated lines: remove boilerplate like EEO etc. Already omitted. Now craft content precisely. Let's extract bullet points. What You Will Achieve bullets: - Lead the overarching event strategy in partnership with sales leadership, researching, evaluating, and recommending the right large-scale and regional education industry conferences and events to prioritize for maximum ROI through thoughtful selection, resourcing, budget management, and performance evaluation - Manage logistics and deadlines across multiple events simultaneously, including proposal submissions, venue and vendor coordination, conference registrations, and promotion and follow-up tasks, while continually assessing and improving event management processes - Collaborate closely with the sales team to align on event strategy, coordinate on-site logistics, and ensure they are set up for success at each event, while partnering with customer success, leadership, partnerships, and learning sciences to deliver exceptional experiences for customers and prospects that support relationship-building and retention - Collaborate closely with the marketing team on event communications and promotional strategy, including web page creation and management, invites, lead nurturing emails and automation, list maintenance and segmentation, print collateral and swag, and correspondence with event presenters and participants, while supporting virtual events such as webinars and the MTSS Summit to ensure brand visibility, strong user experience, and effective lead generation - Track and manage leads generated through event participation, maintaining a calendar of sales-hosted and attended events, marketing-hosted events, and thought leadership conferences to consistently evaluate and refine performance across all event types Requirements bullets (after "Requirements Why We Want You:"): - Experience planning and executing large-scale education industry conferences and events, with knowledge of the K-12/education industry landscape, including key conferences, trends, and audiences - 4+ years of experience and demonstrated success with planning and promoting B2B events - Excellent organizational skills with the ability to prioritize tasks effectively and manage tasks and deadlines across multiple projects at once - Solid experience with CRM systems and marketing tools to manage and measure event activities, track leads, and analyze ROI - Strong communication skills, both written and verbal - Detail-oriented with a commitment to producing high-quality work - Experience working with virtual event software (Zoom, Cvent, Hopin, etc.) - Ability to work well in a team environment and collaborate with colleagues from diverse backgrounds, as well as work independently - Eagerness to learn and adapt to new challenges in a fast-paced environment - Minimum design skills (using Canva or Adobe) Lucky Us If You bullets: - Have a background in K-12 education and MTSS - Have experience using HubSpot and Asana - Are familiar with educational technology platforms, tools, and products - Have great design skills (Canva or Adobe Suite) and can create/edit visual assets - Are knowledgeable about the concepts in the book "The Power of Moments." Benefits bullets (after "Benefits What We Offer You:"): - Fully remote! - An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students - The range of our base salary compensation is between $90,000-$105,000. Final offers are determined using multiple factors, including experience, level of expertise, and geographic location - Studies show that women, communities of color, and historically underrepresented individuals tend to hesitate to apply for jobs unless they meet all listed qualifications. At Branching Minds, we prioritize cultivating a diverse, inclusive, and supportive culture. Therefore, if you're passionate about the role but your previous experience doesn't perfectly align with every qualification in the job description, we still urge you to apply. You may be a strong fit for this position or other opportunities within our organization. - In Our Own Words, We Are... Independent, Relaxed, Ownership, Flexibility, Always Learning, Casual, Adaptable, "Best Idea Wins," Passionate, Dedicated, Very Capable/Competent, Efficient, Communicative, Welcoming, Caring, Scrappy, Friendly, Co-operative, Agile, Supportive, Principle-Driven, Respectful, Practical, Attentive, Funny, Self-Motivated, Silly Parrots. - Our Commitment to Diversity, Equity & Inclusion At Branching Minds, a diverse, inclusive, and equitable workplace is one where everyone, regardless of their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, professional and life experiences, disabilities, and abilities, feels valued and respected. We are proud to be an equal-opportunity employer that is committed to continuing to create a diverse, inclusive, and equitable environment. - Our Commitment To People With Disabilities Branching Minds is committed to disability inclusion and to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at info@branchingminds.com - E-Verify Branching Minds participates in the E-Verify program, which is an internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). E-Verify electronically verifies the employment eligibility of newly hired employees by comparing information entered by the employer on the Form I-9, Employment Eligibility Verification, against records available to DHS and SSA to confirm employment eligibility. Please click the following links to learn more: E-Verify Participation; Right to Work - We are proud to be Great Place To Work® Certified™. But many of these are boilerplate/legal