Event Marketing Manager

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

About the role

Rippling’s channel ecosystem is a core revenue engine. We are hiring an Event Marketing Manager to own a segment for event marketing end-to-end: strategy, budget, and hands-on execution. You will set the vision for how we activate and nurture national and regional partners, reach their HR and finance clients and prospects, design repeatable playbooks, and personally run the programs that turn partners into advocates and advocates into revenue. You will partner closely with Sales, Revenue Ops, and Corporate Events to ensure every dollar and every activation ties to measurable outcomes.

Responsibilities

• Own segment events strategy and budget end-to-end.
• Build the annual and monthly events plan, manage the full portfolio, and reallocate spend based on ROI signals.
• Codify repeatable segment playbooks.
• Create sales activation frameworks and plays, regional toolkits, and QA checklists so programs are easy to replicate and scale with quality.
• Execute flagship programs. Plan and run high-impact events and always-on campaigns from brief to high ROI follow-up strategies to post-mortem, including vendor sourcing, contract negotiation, timelines and onsite excellence.
• Own campaign and CRM operations. Build, launch and maintain Salesforce and Outreach campaigns that attribute every touch to pipeline and revenue, with Sendoso acceleration where applicable.
• Measure, learn, and