Event Marketing Manager

About the role

Basis is looking for an Event Marketing Manager to build and execute a robust events program for the company. This role will be responsible for planning and running 40+ events per year, including customer community events, multi-city roadshows, industry trade shows, and intimate executive dinners. The ideal candidate will have a 0-1 mindset, brand instinct, strategic execution skills, and a ruthless organizational approach.

Responsibilities

• Plan and run 40+ events per year across various types, including customer community events, multi-city roadshows, 2,000+ person industry trade shows, and intimate executive dinners.
• Design pre-show outreach, on-site meeting programs, and post-event follow-up sequences to turn booth traffic and attendee engagement into qualified pipeline.
• Own event budgets, vendor relationships, and timelines.
• Build a repeatable, well-documented events playbook to enable the team to scale output without increasing effort.
• Measure event performance through to pipeline and use data to inform future strategies.

Requirements

• 3+ years of experience owning B2B events end-to-end, including conferences, trade shows, executive experiences, and customer community events.
• Ability to travel 15-25% (a handful of major, in-person conferences; the rest coordinated from NYC office).
• In-person 5 days a week in our Flatiron office (when not traveling).

What You’ll Bring

• 0-1 mindset: Comfort building the events function and processes from scratch.
• Brand instinct: A strong eye for how Basis shows up in every room, from signage and swag to booth design and team presence.
• Strategic execution: The ability to toggle seamlessly between high-level event strategy and hands-on, day-of execution.
• Ruthless organization: A track record of managing a high volume of events simultaneously across both owned and third-party programs without losing the thread.
• Data-driven: A track record of measuring event performance through to pipeline, and using that data to decide where to show up and when to double down.

Non-negotiables

• Enterprise event expertise: Experience supporting sales teams through high-touch event moments such as executive dinners, partner programs, and on-site meetings at major conferences.
• Accounting industry fluency: Familiarity with the accounting profession, industry associations like AICPA and state societies, and buyer personas across CPA firms.
• Tools and systems: Proficiency in event management platforms and CRM systems, with an eagerness to use AI to make the events function more efficient.

What Success Looks Like

• Pipeline impact: Events become a top-three source of qualified pipeline, with clear attribution from event engagement to closed revenue.
• Operational scale: A repeatable, well-documented events playbook is in place that enables the team to scale output without increasing effort.
• Brand authority: Basis becomes synonymous with the future of AI in accounting through consistent delivery of high-impact owned events and conference activations.

Benefits

• Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
• Time off: Unlimited PTO + 12 paid company holidays.
• In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
• Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan.
• Team Culture: Monthly office activities and frequent optional team happy hours.
• Parental Leave: Comprehensive parental leave policies.