Event Marketing Manager

About the role

We are looking for a strategic, execution-focused Events Marketing Manager to bring high-impact live events and experiential activations to life. This role owns the planning and execution of a diverse portfolio of marketing events, with a heavy emphasis on trade shows and owned Procore events. You’ll be a forward-thinking event leader who builds scalable processes, plans strategically, and stays ahead of industry trends. If you thrive on turning a grand vision into seamless execution, creating memorable attendee experiences, and leveraging event technology to drive measurable results, this role is for you. It’s ideal for an event marketer who enjoys cross-functional collaboration, balancing creative execution with data-driven decision-making, and translating event strategies into cohesive, high-performing experiential activations.

This role reports to the Director, Strategic Global Events and is based in Austin.

Responsibilities

• Lead the end-to-end planning, scheduling, and execution of tier 1 corporate trade shows and owned event experiences, partnering with multiple marketing stakeholders.
• Build, document, and refine repeatable event management processes to scale operations.
• Manage end-to-end event communications, landing page creation, and attendee journeys using core marketing technology tools.
• Partner closely with product marketing, field marketing, sales, and enablement teams to set up pre-event email campaigns, build targeted registration lists, and track weekly registration and engagement numbers.
• Articulate the brand vision both internally and with third-party production vendors to create best-in-class consumer experiences.
• Handle contract negotiations and vendor relationships.
• Manage comprehensive budget development, forecasting, and final reconciliation.
• Oversee inventory management for event collateral and corporate assets.
• Proactively manage project timelines and compile weekly event reports.
• Conduct thorough post-event evaluations to assess success metrics, analyze ROI, and gather feedback to enhance future events.

Requirements

• 6+ years of experience in event marketing, with a proven track record of managing complex trade shows; B2B SaaS experience preferred.
• Highly organized, self-motivated, and able to manage multiple events and deadlines simultaneously.
• Strong project management skills with attention to detail and follow-through.
• Ability to clearly communicate results, insights, and recommendations to stakeholders and leadership.
• Experience collaborating cross-functionally and contributing to shared goals in a fast-paced environment.
• Process-oriented mindset focused on consistency, scale, and outcomes—not just execution.
• Hands-on experience with event technology tools, ideally Cvent/icapture.
• Strong experience with budget development, meticulous tracking, and vendor negotiation.
• Excellent interpersonal and communication skills.
• Highly self-motivated and comfortable pivoting priorities as business goals and market needs evolve.

Pay

Base pay range: $114,400 – $157,300 USD annually. This role may also be eligible for equity compensation and/or bonus incentive compensation.