Event Marketing Manager

About the role

The Events Marketing Manager is a strategic, execution-focused professional responsible for bringing high-impact live events and experiential activations to life. In this role, you will own the planning and execution of a diverse portfolio of marketing events, with a heavy emphasis on trade shows, alongside owned Procore events. We are looking for a forward-thinking event leader who doesn't just follow a checklist, but actively builds scalable processes, plans strategically, and keeps a pulse on industry trends. If you are a proactive project manager who thrives on turning a grand vision into seamless execution and loves creating a memorable attendee experience while leveraging event technology to drive measurable results, you will fit right in. This role is ideal for an event marketer who enjoys working cross-functionally, balancing creative execution with data-driven decision-making, and translating event strategies into cohesive, high-performing experiential activations. This role reports into the Director, Strategic Global Events and is based in Austin.

Responsibilities

• Lead the end-to-end planning, scheduling, and execution of tier 1 corporate trade shows and owned event experiences, partnering with multiple marketing stakeholders
• Help organize and set up events for success from the initial stages
• Build, document, and refine repeatable event management processes to scale our operations
• Manage end-to-end event communications, landing page creation, and attendee journeys leveraging core marketing technology tools
• Partner closely with product marketing, field marketing, sales and enablement teams to set up pre-event email campaigns, build targeted registration lists, and track weekly registration and engagement numbers
• Clearly articulate the brand vision both internally and with third-party production vendors to create best-in-class consumer experiences
• Handle contract negotiations and vendor relationships
• Ability to manage and drive comprehensive budget development, forecasting, and final reconciliation
• Oversee inventory management for event collateral and corporate assets
• Proactively manage project timelines and compile weekly event reports
• Conduct thorough post-event evaluations to assess success metrics, analyze ROI, and gather feedback to enhance future events

Qualifications & Skills

• 6+ years of experience in event marketing, with a proven track record of managing complex trade shows; B2B SaaS experience preferred
• Highly organized, self-motivated, and able to manage multiple events and deadlines simultaneously
• Strong project management skills with attention to detail and follow-through
• Ability to clearly communicate results, insights, and recommendations to stakeholders and leadership
• Experience collaborating cross-functionally and contributing to shared goals in a fast-paced environment
• A process-oriented operator who cares deeply about consistency, scale, and outcomes — not just execution
• Hands-on experience working with event technology tools, ideally Cvent/icapture
• Strong experience with budget development, meticulous tracking, and vendor negotiation
• Excellent interpersonal and communication skills; ability to deliver results, insights, and strategic recommendations to leadership and cross-functional stakeholders
• Highly self-motivated and comfortable pivoting priorities as business goals and market needs evolve

Pay

Base Pay Range: 114,400.00 - 157,300.00 USD Annual. This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate's job-related skills, experience, education or training, and location.