Event Marketing Manager

About the Role

For over 20 years, the organization has empowered teams to manage work seamlessly and scale solutions smarter. Now, in its most ambitious chapter yet, the company is uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks, and uncovering insights at scale, it creates space for people to focus on judgment, creativity, and big thinking. The company is searching for an experienced global events manager who thrives in evolving environments and is excited to help establish, scale, and mature demand-based event marketing capabilities.

As a strategic contributor, this role will help define success for the Global Demand Events Marketing team and contribute to the operating model, programs, and execution frameworks required to deliver predictable pipeline impact. Reporting to the Director of Demand Events (based in North America), you will balance global consistency with account-specific nuance while serving as a contributing voice for strategic motions in global planning and prioritization.

Responsibilities

• Lead end-to-end execution of a global portfolio of Tier 1 and Tier 2 third-party and proprietary events, translating global strategy into detailed plans, timelines, and deliverables.
• Own planning and delivery of industry conferences, sponsorships, hosted experiences, and proprietary programs across regions, ensuring consistent, high-quality execution aligned to global standards.
• Partner cross-functionally with Product Marketing, Growth Marketing, Field Marketing, Content, Design, Sales, SDRs, and Marketing Operations to operationalize integrated event campaigns and ensure alignment with go-to-market priorities.
• Drive event programs that generate measurable pipeline and customer engagement through meeting programs, lead capture, attendee journeys, and coordinated post-event follow-up.
• Manage execution of global sponsorship programs, ensuring fulfillment of contractual deliverables including booths, staffing plans, capture frameworks, speaking engagements, customer events, and executive activations.
• Oversee agencies and vendors responsible for production, logistics, shipping, and on-site delivery, ensuring seamless and on-brand event experiences.
• Manage event budgets, forecasting, and spend tracking to deliver programs efficiently and within approved investment levels.
• Lead project management across complex workstreams, driving alignment, accountability, and clear communication among stakeholders.
• Develop and maintain scalable processes, templates, and workflows that enable consistent global execution and improve operational efficiency.
• Provide day-to-day guidance and mentorship to event managers and coordinators, supporting prioritization, workload management, and professional development.
• Partner with Marketing Operations to track performance, measure pipeline influence, and deliver post-event reporting and insights.
• Continuously evaluate programs to improve attendee experience, operational rigor, and overall program effectiveness.
• Other duties as assigned.

Requirements

• 10+ years of B2B marketing experience, specifically in Tier 1 global industry events, Demand Generation, or Field Marketing with an enterprise focus.
• Proven track record driving pipeline creation, acceleration, and revenue impact in high-growth environments.
• Deep understanding of executive-level engagement and tailoring messaging for complex buying committees and large-scale deals.
• Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting.
• Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up.
• B2B SaaS experience strongly preferred.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Benefits

• Employer subsidized medical, vision, and dental coverage for full-time employees.
• 401k Match (50% of contribution up to the first 6% of eligible pay).
• Monthly stipend to support work and productivity.
• Flexible Time Away Program, plus Sick Time Off.
• 12 paid holidays per year for US employees.
• Up to 24 weeks of Parental Leave.
• Personal paid Volunteer Day to support the community.
• Opportunities for professional growth and development, including access to online courses.
• Company-funded perks, including a counseling membership, local retail discounts, and a personal account.
• Teleworking options from any registered location in the U.S. (role specific).

Pay

US Base Salary Pay Range: $147,000—$200,000 USD. This role is also eligible for a market competitive incentive opportunity. Actual compensation is determined by several factors including level of professional and educational experience, skills, and specific candidate location.