Event Marketing Manager

About the role

PagerDuty is seeking an Event Marketing Manager to join our diverse, customer-focused team. This role reports directly to the Director of Event Marketing for North America within the Revenue Marketing & Operations department. As the Event Marketing Manager, you will be a strategic thinker with excellent project management skills, leading the planning and execution of both PagerDuty hosted and third-party sponsored events. You will develop our event and trade show strategy to ensure alignment with PagerDuty’s OKRs and partner with GTM teams to achieve revenue-based goals through integrated event programs.

Responsibilities

• Develop and implement comprehensive event and trade show strategies aligned with the company’s marketing and business objectives.
• Oversee the planning and execution of event programs across both hosted and third-party sponsored events, including logistics, vendor management, staffing, and on-site management.
• Collaborate with cross-functional marketing, sales, and product teams to align on event objectives and create impactful experiences.
• Source and manage vendor and agency relationships for event planning and execution: vendors, venues, booth partners, design, video, and more.
• Develop enablement tools and resources to empower Sales and Customer Success teams to hit registration targets and achieve executive meeting goals.
• Monitor and evaluate event performance against key metrics, collecting and analyzing data to measure success and identify areas for improvement.
• Communicate event plans, progress, and outcomes to senior management and key stakeholders.

Basic Qualifications

• At least 7 years of previous experience in a marketing, sales, or customer-facing role within a fast-growing organization.
• 5+ years of experience in B2B event management with proven experience leading, project managing, and executing large multi-faceted events.
• A data-driven approach to decision-making utilizing Salesforce, Tableau, or similar tools.

Preferred Qualifications

• Exceptional organization and project management skills to manage multiple event tasks, vendors, and stakeholders simultaneously.
• Clear and effective communication skills to interface with team members, stakeholders, vendors, and attendees.
• Ability to build strong cross-functional relationships and rally project teams.
• Demonstrated ability to set strategic direction, including evaluation of event performance against key metrics for learnings and optimization.
• Proficiency in G-Suite, Salesforce, Tableau, Splash, Cvent, Asana, or Monday.
• Experience managing budgets and forecasting spend.
• Ability to thrive in a fast-paced, team-oriented environment.
• Strong negotiation skills and experience managing vendor relationships and contracts.

Pay

Salary range: $127,000 to $191,400

Schedule

PagerDuty operates a hybrid work model with offices in Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While flexibility is offered within established locations, candidates must reside in eligible locations, which vary by role.