Event Marketing Manager

About the role

MX is a fintech company on a mission to empower the world to be financially strong. We build technology that helps banks, credit unions, and fintechs deliver smarter, more intuitive financial experiences to millions of people. This role is for an Event Marketing Manager who will own the end-to-end execution of MX's regional event program—roadshows, roundtables, executive dinners, and regional trade shows—designed to generate sales qualified leads (SQLs) and qualified pipeline in key markets. You will also support tier-one industry events and partner event activations, build event tracking and reporting to prove ROI, and work closely with our BDR team to convert engagement into SQLs, meetings, and pipeline.

This role is based in Lehi, Utah, and requires ~25–40% travel for regional, industry, and partner events.

Responsibilities

• Regional Event Strategy & Execution
  • Own end-to-end planning and execution of regional events—roadshows, roundtables, executive dinners, and regional trade shows—from venue and vendor selection through on-site delivery.
  • Partner with sales leadership to select regions, target accounts, and personas so every event maps to pipeline opportunity.
  • Manage event budgets, vendors, and logistics to maximize ROI and cost efficiency.
• Industry & Partner Event Support
  • Support the Director of Event Marketing on tier-one industry conferences and trade shows, helping to own and define workstreams such as pre-event campaigns, meeting programs, and on-site logistics.
  • Own dinners, receptions, and ancillary activities attached to industry events—from concept and guest targeting through on-site execution and follow-up—to deepen engagement with key accounts.
  • Support partner event activations and co-marketing initiatives—co-hosted events, sponsorships, and joint campaigns with MX partners.
• Event Tracking, Measurement & ROI
  • Build and maintain MX's event tracking and attribution framework—lead capture, campaign structure in Marketo and Salesforce, and post-event reporting.
  • Report on event performance against SQL, pipeline, and ROI targets, including cost-per-SQL and pipeline-per-event, using tools like HockeyStack and Domo.
  • Use performance data to recommend which events to scale, adjust, or cut.
• BDR & Sales Alignment
  • Run coordinated pre-event outreach plays with the BDR team to drive registrations and booked meetings.
  • Orchestrate on-site meeting programs and post-event follow-up sprints so event engagement converts to SQLs and pipeline.
  • Adhere to lead capture, scoring, and routing standards so every event lead reaches sales quickly and cleanly.

Requirements

• 3+ years of experience in event marketing, field marketing, or demand generation for B2B companies.
• Proven track record of running regional events that generated measurable SQLs and pipeline.
• Hands-on experience with Marketo, Salesforce, and event management platforms (e.g., Splash); familiarity with attribution tools like HockeyStack a plus.
• Strong analytical instincts—you measure everything and can defend event spend with pipeline data.
• Experience partnering directly with BDR/SDR teams on pre- and post-event conversion plays.
• Exceptional project management and vendor management skills; comfortable running multiple events in parallel.
• Experience marketing to financial institutions or in fintech strongly preferred.
• Willingness to travel ~25–40% for regional, industry, and partner events.

Benefits

• Onsite perks in our Utah office, including company-paid meals, a sports simulator, gym, mother’s lounge, and meditation room.
• Opportunities for meaningful interactions and collaboration with a high-performance team.
• Culture that values curiosity, accountability, and impact, with space to question assumptions and shape company growth.