Event Marketing Manager

About the role

The Event Marketing Manager plays a crucial role in planning and executing strategic event marketing programs that support Momentive's go-to-market objectives. This position involves leading the company's participation in various events to generate pipeline, strengthen customer relationships, and elevate brand awareness. The role requires collaboration with cross-functional teams including Marketing, Sales, Product, Customer Success, and executive leadership.

Responsibilities

• Develop and execute an event marketing strategy aligned with business priorities and revenue goals.
• Evaluate industry events, sponsorships, and speaking opportunities to recommend participation based on strategic value and expected ROI.
• Build and manage the annual event calendar in partnership with cross-functional stakeholders.
• Establish event objectives, KPIs, and success metrics that align with marketing and sales goals.
• Continuously optimize the event portfolio through data, insights, and post-event analysis.
• Lead end-to-end planning and execution of trade shows, customer events, executive programs, and industry conferences.
• Manage all event logistics, including contracts, vendors, venues, exhibits, travel, shipping, and onsite operations.
• Ensure events are delivered on time, within budget, and in alignment with Momentive's brand standards.
• Prepare internal participants with communications, logistics, messaging, and expectations to ensure successful event execution.
• Support additional corporate events and strategic initiatives as needed.
• Partner closely with Sales, Business Development, Product Marketing, Customer Success, and executive stakeholders throughout the event lifecycle.
• Collaborate with Sales and BDR teams to maximize lead generation, engagement, and post-event follow-up.
• Build and maintain strong relationships with vendors, agencies, and strategic partners.
• Foster knowledge sharing and continuous improvement across internal teams.
• Measure event performance through pipeline influence, lead quality, engagement, attendance, and ROI.
• Deliver post-event reports with recommendations for future improvements.
• Manage event budgets, forecasts, contracts, purchase orders, and expenses in compliance with company policies.
• Identify opportunities to improve processes, increase efficiency, and scale the event program.

Qualifications

• Bachelor's degree preferred.
• 3-5 years of experience in B2B event marketing, field marketing, or integrated marketing.
• Experience planning and executing trade shows, conferences, customer events, or similar marketing programs.
• Proven ability to manage multiple projects simultaneously while meeting deadlines and budget expectations.
• Experience with CRM platforms such as Salesforce.
• Familiarity with project management tools such as Asana or similar platforms.
• Experience with event management software and marketing technology platforms.
• Strong Microsoft Office skills, including Excel and PowerPoint.
• Strong business acumen with an understanding of how events contribute to marketing and revenue objectives.
• Strategic thinker with excellent project management and organizational skills.
• Exceptional written, verbal, and presentation skills.
• Proven ability to influence and collaborate across cross-functional teams.
• Strong negotiation and vendor management skills.
• Resourceful, proactive, and adaptable in a fast-paced environment.
• High attention to detail with a commitment to delivering exceptional experiences.
• Self-starter who takes ownership and drives projects to completion.

About Us

Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date. Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue. Designed to help organizations connect more, manage more, and ultimately expect more, Momentive's solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management. Momentive partners with organizations that believe "good enough" is never enough – so they can bring on better outcomes for everyone they serve.