Event Marketing Manager
About the role
Joyce Factory Direct is seeking an Event Marketing Manager to lead our established Charlotte market. In this hands-on, field-based leadership role, you will execute our event marketing strategy, strengthen community relationships, lead a high-performing team, and drive lead generation. You will actively engage homeowners, generate leads, set appointments, manage event execution, and proactively secure new events to expand our presence.
Responsibilities
- Generate leads and set appointments with homeowners at events
- Actively engage attendees and create interest in Joyce products
- Coach and motivate team members on-site to improve results
- Build and develop a high-performing event marketing team through recruiting, training, and coaching
- Manage relationships with event venues, coordinators, and partners
- Take ownership of market growth by identifying new partnerships, improving event performance, and expanding Joyce's local presence
- Support event setup and teardown as part of a hands-on team environment
- Consistently meet or exceed lead generation and appointment targets
Requirements
- 2-5+ years of event marketing, retail sales, canvassing, or lead-generation experience
- Experience leading or mentoring others in a performance-driven environment (preferred)
- Strong communication skills and confidence approaching new people
- Willingness to travel throughout the Charlotte market
- Flexibility to work evenings and weekends as events require
- Entrepreneurial mindset with the ability to work independently and continue growing an established market
- Ability to lift and set up tents, tables, banners, and basic event equipment
Pay
- Base salary: $55,000
- Expected first-year earnings: $65,000 - $70,000+ (base + uncapped bonus)
- $500/month car allowance
- $100/month phone allowance
Benefits
- Health, Dental, and Vision Insurance
- PTO and vacation time
- 401(k) with a 25% uncapped company match
- Flexible schedule
- Employee discount on home improvement services
- Employee Referral Bonus Program
About Us
Joyce Factory Direct has been an industry leader in home remodeling since 1955, specializing in sunrooms, windows, baths, and doors. As a third-generation, family-owned and operated company, we are committed to quality craftsmanship and long-term customer relationships. We manufacture the majority of our own products, delivering superior quality while supporting the communities we serve. With over 71 years of proven success, we offer opportunities for advancement as we expand into new markets, robust marketing support, and a team-oriented environment focused on growth and long-term success.