Event Marketing Manager
Events Strategy & Portfolio
Evaluate trade shows, conferences, ride-and-drives, dealer/fleet events, and owned experiences; recommend where Harbinger should invest and why, prioritized against pipeline goals.
Annual Planning & Budget
Build the event calendar, define objectives and audiences, forecast spend, manage POs and contracts, and keep the program within budget.
Trade Shows & Industry Events
Plan and execute Harbinger's presence at flagship and industry events — CES, ACT Expo, NTEA Work Truck Week, and more — including booth design and build, vehicle transport, logistics, staffing, messaging, and lead capture.
Ride-and-Drives & Vehicle Demos
Cook up demo and test-drive events that get fleets and dealers behind the wheel, including the logistics of moving medium-duty vehicles, site selection, permitting, and safety.
Field & Dealer Events
Support dealer launches, grand openings, and regional fleet events in partnership with the Dealer Marketing team.
Logistics & Vendor Management
Manage vendors, booth builders, AV, freight and vehicle transport, catering, and on-site production across multiple concurrent events.
Budget & ROI
Own event budgets, negotiate contracts, and track cost-per-lead and pipeline influenced for every event.
Lead Operations
Define lead-capture and qualification workflows, align routing and follow-up SLAs with Sales/RevOps in CRM (HubSpot), and monitor completion.
Playbooks & Improvement
Create repeatable templates, vendor standards, timelines, checklists, and postmortems that make each program more efficient.
Field Intelligence
Capture customer questions, competitor activity, and product feedback at events; synthesize findings for Sales, Product, and Marketing leaders.
Measurement & Reporting
Report on meetings, qualified leads, sourced and influenced pipeline, cost efficiency, and market insight.
Required Qualifications
- 5+ years of B2B event or field marketing experience, preferably in technology, automotive, mobility, industrial, or another complex-product environment
- Demonstrated ownership of conferences or trade shows from event selection through on-site delivery and performance reporting
- Strong project management skills and judgment to prioritize across overlapping deadlines and changing requirements
- Working knowledge of CRM, marketing automation, and lead-capture/reporting tools (HubSpot, Salesforce, Cvent, or similar)
- Clear written and verbal communication and confidence working with customers, partners, speakers, and senior leaders
- Able to travel (~35%) and work occasional evenings and weekends when events require it
- Based in or able to relocate to the Garden Grove, CA area for on-site work
Preferred Qualifications
- Automotive, commercial vehicle, or heavy-equipment industry experience
- Experience with vehicle/hardware logistics and ride-and-drive or test-drive programs
- Experience marketing to fleet, dealer, government, or other multi-stakeholder buying groups
- Experience launching a new event program or introducing repeatable playbooks in a fast-growing company
- Experience with executive events, account-based marketing, or partner co-marketing
Key Benefits & Perks
- Comprehensive Health, Dental & Vision (HDV) – 100% employee covered
- Early-stage Stock Options
- Robust Retirement Savings (401k, HSA, FSA)
- Generous Paid Time Off (PTO) & Parental Leave
- Annual Vacation Bonus
- Wellness & Fertility Benefits
- Cell Phone Stipend
- Complimentary Meals & Stocked Kitchens
- California Pay Range: $100,000—$140,000 USD
Equal Opportunity
Harbinger is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law. Harbinger is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at info@harbingermotors.com.
Candidate Data Privacy
Harbinger may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Harbinger may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law. Harbinger may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our HR, legal, and finance teams, and the team(s) with the position(s) for which you are applying; (ii) Harbinger affiliates; and (iii) Harbinger’s service providers, including providers of background checks, staffing services, and cloud services. Harbinger may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions. Please note that we are currently not accepting applications from third party application services. Any unsolicited resumes or candidate profiles submitted in response to our job posting shall be considered the property of Harbinger and are not subject to payment of referral or placement fees if any such candidate is later hired by Harbinger unless you have a signed written agreement in place with us which covers the applicable job posting.