Event Marketing Manager
Genspark · Palo Alto, CA · Today
HybridMarketingFull-time
Role
We’re seeking a highly organized and proactive Event Marketing Manager to be a driving force behind planning, executing, and optimizing Genspark’s events across global markets.
About the role
You’ll play a key role in managing Genspark’s presence at both large-scale technology, such as NVIDIA GTC, Tech Weeks, and Microsoft Ignite, as well as smaller community-driven meetups, webinars, and regional programs that strengthen Genspark’s global brand presence and engagement.
Responsibilities
- Drive the planning, coordination, and execution of event marketing programs, including large-scale conferences, executive dinners, workshops, panels, and small community events
- Manage event logistics from pre-event planning to post-event follow-up, ensuring seamless coordination with vendors, partners, and internal teams
- Collaborate with marketing, sales, and product teams to develop event messaging, materials, and engagement strategies
- Lead event operations and on-site execution to ensure high-quality brand representation and attendee experience
- Manage event-related budgets, timelines, and deliverables to ensure efficient execution
- Support virtual event initiatives and webinars as needed to reach broader audiences
- Track and report event ROI and impact
- Support regional and international event execution as needed
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 4+ years of experience in event marketing, field marketing, or experiential marketing, preferably in the technology or B2B SaaS sector
- Strong project management and organizational skills with a keen attention to detail
- Demonstrated experience managing end-to-end event processes, including planning, logistics, execution, and reporting
- Familiarity with global event sponsorship and partnership processes
- Excellent communication and collaboration skills to work cross-functionally and externally with partners
- Strong financial management skills, negotiation experience a plus
- Ability to thrive in a fast-paced, startup environment with a proactive mindset
- Flexibility to travel domestically and internationally for events (up to 20-30%)
- Experience with webinars and/or social media also a plus!