Event Marketing Manager

About the role

The Event Marketing Manager sits within Cvent's Meetings and Events team and owns the end-to-end lifecycle of event-led marketing programs — with primary focus on Cvent's flagship hosted events: Cvent CONNECT US and Cvent CONNECT Europe; as well as our top tier North America trade shows, and top tier brand programs.

Responsibilities

• Own and execute the integrated campaign playbook for Cvent CONNECT US from strategy to pipeline conversion
• Set the strategy and manage the personnel responsible for execution of Cvent CONNECT Europe
• Develop audience segmentation and targeting models to maximize registration, attendance, and post-event MQL generation
• Define and maintain campaign themes for Cvent’s hosted and attended events that map to Cvent’s brand and content pillars
• Design and launch multi-channel demand gen campaigns spanning email, paid social, organic social, employee advocacy, and influencers
• Enable sales to set appointments and engage with attendees pre-event
• Build and optimize post-event nurture sequences to convert attendee engagement into qualified pipeline opportunities
• Lead campaign execution across Tier 1 trade shows, with accountability for impression, engagement, and conversion benchmarks
• Leverage Cvent's AI content strategy to create, repurpose, and scale marketing assets — including agentic workflows and AI-driven personalization
• Lead production of AI-assisted assets in support of expansion and NRR programs
• Build and maintain tracking of MQLs, conversion rates, pipeline attribution, and campaign ROI across all programs
• Establish and evolve attribution models that connect event investment to revenue outcomes
• Report pipeline impact to M&E leadership quarterly; use data to optimize campaigns mid-flight

Qualifications

• 7+ years in B2B event marketing, demand generation, or integrated marketing
• Proven experience owning end-to-end campaign strategy for large-scale hosted events or conferences
• Strong command of marketing funnel mechanics — from top-of-funnel awareness through MQL qualification and pipeline conversion
• Familiarity with AI content tools and agentic workflows for content creation and repurposing
• Data-driven mindset with experience building attribution models and campaign dashboards
• Excellent cross-functional collaboration and stakeholder communication skills

Preferred

• Proficiency with marketing automation platforms (Marketo, HubSpot, or similar) and CRM systems (Salesforce)
• Experience marketing event technology, SaaS, or adjacent B2B platforms
• Wrike (or similar project management tool) and Cvent experience
• Background in audience segmentation strategy for enterprise and mid-market accounts
• Experience presenting performance insights to senior leadership