Event Marketing Manager

How you’ll make an impact

• Own our global events programme end to end.
• Drive pipeline and establish Gradient Labs as the known name in AI for financial services across the US, UK, and Europe through conferences, bespoke dinners, workshops, and partner events.
• Build community in our key cities and curate experiences that senior financial services executives will want to show up to, and not stop talking about afterward.
• Have freedom to choose how you get the job done and be backed by a world-class team in design, marketing, and sales.

Event delivery and planning

• Deliver our current event roadmap and build on it, sourcing new conferences, dinners, and workshops where our ICP will be.
• Manage budget, vendor relationships, and all on-site logistics.

Audience building and outreach

• Research and build targeted invite lists using Apollo, Clay, and HubSpot.
• Enrich contact data, segment by ICP, and run email invite campaigns to fill seats with the right people.

Sales alignment

• Work hand-in-hand with Sales to deeply understand our ICP, prioritize the right events, and ensure every one creates opportunities for meaningful conversations.

Post-event follow-up and nurture

• Make sure Sales walks away with the leads and context they need.
• Capture conversations, hand off warm contacts, and build post-event nurture flows in HubSpot so nothing goes cold.

Partner events

• Co-host events with our tech partners to expand our reach into new audiences and markets.

Pipeline tracking

• Track attendee acquisition, lead capture, and event ROI in HubSpot.
• We also use Luma and are open to other tools.

Cross-functional coordination

• Coordinate every aspect of an event across the team: briefing our designer, working with marketing to promote via social and email, and making sure nothing falls through the cracks.

Async operations

• We run on Notion and Slack. You'll keep our event calendar, plans, and post-event learnings organised and visible so the team stays aligned without needing a meeting.

What you’ll bring

• B2B event experience: Proven track record in B2B event marketing, ideally within fintech or high-growth SaaS environments.
• Creative instinct: You don't do generic. You know how to curate events that people remember and talk about, whether that's the venue, the format, or the details that make the experience feel intentional.
• Sales instinct: You understand what Sales needs from events and how to build a calendar around pipeline, not vanity metrics. You think about the follow-up before the event even starts.
• Organisational rigour: You're the kind of person who keeps 10 moving parts visible and on track across time zones, using tools like Notion, Slack, and HubSpot without being chased.
• Independence and ownership: You don't wait for instructions. You identify the opportunity, make the plan, and execute it.
• Communication skills: Strong ability to brief designers, coach internal speakers, and negotiate with external partners.
• Comfort with ambiguity: You thrive in a fast-paced startup environment and are comfortable troubleshooting on the fly during live events.