Event Marketing Manager

About the role

LeafGuard is a one-piece, never-clog gutter system that eliminates the recurring need for cleaning, as well as externalities of mold, rot, and foundation damage. The company has grown from 9 to 52 owned locations across the US in the last 3 years and has sales of more than $300 million.

Responsibilities

• Manage and execute field event marketing initiatives and team in lead generation best practices for office to exceed booked, issued, and sales targets
• Recruit, hire, train, and develop event marketing team with actionable accountability in established goals
• Execute and manage onsite lead generation activities weekly in event participation
• Attend home shows, fairs, festivals, events, etc., educating customers and scheduling appointments
• Develop localized retail partnerships to allow onsite staffed display for lead generation/sales activity
• Optimize and leverage potential localized community entities with regional manager to create and implement event related sponsorship programs with onsite exhibitor presence
• Manage event tools, resources, and materials for event coordination, set up, tear down, and inventory
• Responsible for meeting and exceeding lead/sales quotas by executing field event coordination, scheduling/managing team, and working top tier weekly events

Minimum Qualifications

• High School diploma or GED
• Experience and proven success in lead generation
• Excellent written and verbal communication skills
• Self-starter with ability to manage and develop others in fast-paced environments
• Ability to handle multiple priorities at one time
• Travel within assigned office territory
• Evening and weekend availability / working nontraditional business hours
• Valid Driver's license with reliable and suitable transportation with ability to transport marketing materials and display to/from scheduled events
• Lift/Move/Carry up to 50 pounds occasionally, up to 25 pounds frequently, and negligible amount consistently within perimeters of position responsibility

Preferred Skills

• Experience in lead generation for residential home improvement industry
• Leadership or supervisory experience in event marketing, retail, or restaurant