Event Marketing Manager

Role Accountability And Duties

Lead the development and execution of marketing plans to achieve delivery of business goals.
Create and executes multifaceted B2B marketing campaigns to increase brand/product awareness and increase sales conversions and audience registrations.
Work with show team to develop themes, ideas and concepts that attract and excite our demographic audiences. Ensure all content is appropriate and relevant for the brand and strategy.
Collaborate on endemic social media campaigns and channels to increase awareness, drive registrations, and engage community.
Working closely with the sales team, manage the pre-show communication to all customer to ensure a high-quality pre-show customer experience.
Help script and optimize messaging to advertisers, attendees, and sponsors.
Collaborate with partners to disseminate content across paid, owned and earned channels, including the process of managing production, and approval for all campaign materials.
Manage attendee communications for onboarding, promotions, and operations to ensure customer success.
Deliver team tracking and reporting, manage post-event report creation, working with Marketing Operations on key data points.

Establish and maintain strong working relationships with cross functional departments and colleagues, including Sales, Content, Sales Marketing, Marketing Operations and Operations.
Manage process with Registration Team to enhance customer experience throughout the registration process and achieve data / marketing goals.
Additional marketing assignments as needed.

About Emerald

Foster a diverse and inclusive community.
Recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences.
Crafted job postings to focus on outcomes and transferable experiences assessed in a structured interview process.

Compensation & Benefits

Target Compensation: $80,000 - $85,000
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.