Event Marketing Manager

About the role

Emerald Expositions is seeking an experienced Marketing Manager to drive attendee and exhibitor growth for our highly successful residential technology event, CEDIA Expo/Commercial Integrator Expo (CIX). This high-profile role involves working closely with the show management team and the association to build a high-impact launch plan that drives excitement, engagement, and attendance. The Marketing Manager will increase awareness of CEDIA Expo/CIX within the industry and develop a year-long marketing plan to foster a sense of community between events. This position requires strong attention to detail, a creative mindset, excellent verbal and written communication skills, and a curiosity to learn and experiment with new marketing techniques.

Responsibilities

• Lead the development and execution of marketing plans to achieve business goals.
• Create and execute multifaceted B2B marketing campaigns to increase brand/product awareness, sales conversions, and audience registrations.
• Work with the show team to develop themes, ideas, and concepts that attract and excite target demographic audiences, ensuring all content aligns with brand strategy.
• Collaborate on endemic social media campaigns and channels to increase awareness, drive registrations, and engage the community.
• Manage pre-show communications with the sales team to ensure a high-quality customer experience.
• Help script and optimize messaging for advertisers, attendees, and sponsors.
• Collaborate with partners to disseminate content across paid, owned, and earned channels, including managing production and approval of campaign materials.
• Manage attendee communications for onboarding, promotions, and operations to ensure customer success.
• Deliver team tracking and reporting, manage post-event report creation, and work with Marketing Operations on key data points using platforms such as HubSpot and Power BI.
• Establish and maintain strong working relationships with cross-functional departments, including Sales, Content, Sales Marketing, Marketing Operations, and Operations.
• Manage processes with the Registration Team to enhance the customer experience throughout registration and achieve data/marketing goals.
• Handle additional marketing assignments as needed.

Requirements

• Event marketing experience, including ticketed marketing campaigns (a plus).
• Experience in email marketing and marketing automation platforms.
• Experience in marketing content creation (e.g., emails, web copy, brochures, ads).
• Experience in digital marketing, email marketing, lead generation, and PPC.
• Experience working with agencies and partners.
• Strategic thinker and team player comfortable working in a matrix organization.
• Creative ability to develop new opportunities and launch new initiatives.
• Experience with SEO campaigns and strategies (a plus).
• Knowledge of Adobe Creative Suite applications (a plus).
• Experience with WordPress (a plus).
• Excellent organization and project management skills.
• Ability to juggle and prioritize multiple projects.
• Willingness to take initiative.
• Professional written and verbal communication skills.

About Emerald

Emerald’s talented and experienced teams grow our customers’ businesses year-round with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through seamlessly integrated in-person and digital platforms.

Pay

Target compensation: $80,000 - $85,000. This range may vary based on a candidate’s qualifications and applicable law.

Benefits

• Unlimited vacation for exempt employees.
• Flexible working locations.
• 401(k) plan with a company match.
• Medical, dental, and vision coverage with inclusive provisions, including transgender services and fertility benefits.
• Parental and caregiver leave.
• Dependent, commuter, and FSA benefits.
• Professional development programs (e.g., Toastmasters).
• Mental wellness tools.