Event Marketing Director

Role

We are seeking an experienced Event/Field Marketing Director to own the end-to-end strategy, operations, and execution of premium, high-impact events that deepen relationships with enterprise clients and generate new business opportunities.

Responsibilities

• Strategy & Vision
• Define and own the overall event marketing strategy, ensuring alignment with enterprise sales, marketing, and company growth objectives.
• Develop and manage an annual strategic events calendar, identifying key opportunities to engage target accounts and industry leaders.
• Establish KPIs and success metrics for all events, ensuring clear ROI and pipeline impact.
• Stay ahead of industry trends and competitor activities to continuously innovate our events program.
• Own end-to-end event operations, including detailed project plans, timelines, budgets, resource allocation, and risk management.
• Build and optimize scalable processes and playbooks for event planning and execution.
• Manage event budgets with full P&L accountability, negotiating vendor contracts and ensuring cost efficiency without compromising quality.
• Build and maintain relationships with high-end venues, agencies, production partners, and key vendors.
• Execution & Delivery
• Lead the planning and flawless execution of a wide range of events: executive dinners, private forums, curated networking experiences, hackathons, summits, industry conferences, and VIP client experiences.
• Manage all event logistics including venue selection, vendor coordination, production, on-site management, and guest experience.
• Ensure every event delivers a premium, on-brand experience consistent with our enterprise positioning.
• Oversee multiple events simultaneously, maintaining exceptional attention to detail and quality.
• Partner closely with sales leadership to design events that support pipeline generation and relationship-building with key enterprise accounts.
• Develop and coordinate executive-level programming including speaker sessions, panel discussions, fireside chats, and thought leadership experiences.
• Cultivate relationships with industry leaders, influencers, and executive stakeholders to elevate our event offerings and brand presence.
• Collaborate with demand generation, content, and brand teams to align event messaging, promotion, and follow-up campaigns.
• Design and execute integrated marketing campaigns utilizing digital platforms, social media, email outreach, and ABM tactics.
• Work cross-functionally with product and customer success teams to incorporate product showcases and client stories into events.
• Gather feedback from participants, stakeholders, and internal teams to assess event success.
• Analyze performance metrics, pipeline contribution, and ROI; prepare detailed reports and executive summaries.
• Continuously iterate and improve the events program based on data-driven insights.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7-10+ years of experience in B2B event marketing, field marketing, or experiential marketing, preferably in AI technology, SaaS, or enterprise software.
• Proven track record of owning end-to-end event strategy, operations, and execution at a senior level.
• Extensive experience planning and producing executive-level, high-touch client events for C-levels.
• Demonstrated success managing events targeted at Fortune 500, C-suite, or global enterprise audiences.
• Strong leadership, project management, and organizational skills with the ability to manage multiple high-stakes projects simultaneously.
• Proven ability to collaborate with and influence senior executives, sales leaders, and cross-functional teams.
• Exceptional attention to detail and commitment to delivering premium, memorable experiences.
• Strong communication, presentation, and interpersonal skills; comfortable engaging with C-level executives and industry leaders.
• Experience managing significant event budgets with full P&L accountability.

Nice to Have

• Experience in AI, data, analytics, or enterprise SaaS industries.
• Background in account-based marketing (ABM) events and strategies.
• Experience building or scaling an events function at a high-growth startup or scale-up.
• Established network of industry contacts, venues, and production partners.
• Previous experience working with event agencies (external and in-house event/field marketing experience).