Director, Event Marketing

Key Responsibilities

• Develop and execute Merkle’s enterprise event strategy aligned with marketing priorities, brand positioning, and revenue goals
• Lead and mentor the events team, ensuring alignment across marketing, sales, and client-facing groups
• Own the enterprise event calendar, ensuring prioritization and resource alignment
• Elevate event experiences beyond logistics and execution, to deliver exceptional guest and participant experiences while elevating the profile and perception of the Merkle brand
• Operate independently and decisively during periods of organizational change, driving continuity, performance, and resilience within the events function and the broader marketing team
• Provide a strong, informed point of view to senior leaders, including the ability to challenge assumptions and guide decisions
• Stay current on industry trends, competitive activity, and emerging technologies to evolve event strategy
• Lead planning and execution for large-scale, high-priority internal events, including the annual Merkle AMER Sales Kickoff (200–300 attendees)
• Oversee the annual Merkle Awards, delivering in-person or virtually, ensuring a high-quality, engaging experience that reflects Merkle’s culture and values
• Partner with executive leadership, HR, and internal communications to ensure internal events reinforce organizational priorities and employee engagement
• Lead strategy, planning, and execution for Merkle-owned events, including potential relaunches such as the Merkle Client Summit or vertical-specific exchanges
• Ensure owned events strengthen Merkle’s market presence, deepen client relationships, and support go-to-market priorities
• Develop event concepts, content strategy, and audience engagement plans that differentiate Merkle in the market
• Oversee budget and vendor management, including overseeing the events budget, forecasting, vendor negotiations, and cost management
• Manage vendor and partner relationships, including contracts and performance expectations
• Achieve fluency with internal program and workflow management platform (Hive)
• Champion operational excellence through process improvements and best-practice adoption

Qualifications

• 10+ years of event marketing experience, including 3+ years in a leadership role
• Agency experience strongly preferred to ensure immediate credibility with senior stakeholders
• Demonstrated ability to influence and guide senior leaders with a strong, strategic point of view
• Proven leadership skills with experience managing teams
• Executive-level communication skills with the ability to influence and align stakeholders
• Ability to operate independently and effectively during organizational change
• Proficiency with event technology platforms (Cvent, Splash, ON24)

Pay

The annual salary range for this position is $114,425 - $135,000 annually. Placement within the salary range is based on a variety of factors, including relevant experience, and other factors permitted by law.

Benefits

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k)
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Location

New York - 150 E 42nd

Time Type

Full time

Contract Type

Permanent

Company

Dentsu