Director, Event Marketing

About the role

The Director, Event Marketing owns Mimecast’s global event presence, from our cybersecurity trade show campaigns to our global customer event series (Mimecast Elevate). This is a senior individual contributor role that requires equal parts strategic thinking and hands-on execution.

Responsibilities

• Cybersecurity Trade Shows: Own the full event campaign for Mimecast’s presence at Black Hat USA, RSA Conference, and Gartner Security & Risk Summit. This goes beyond designing a booth, you will develop the sponsorship strategy, lead cross-functional activation across Sales, Product, and Communications, and ensure every touchpoint reflects a cohesive brand experience and delivers on business goals.
• Elevate Customer Conference: Lead end-to-end production for Elevate On Tour, Mimecast’s multi-city global customer event series spanning NA, EMEA, ANZ, and South Africa. You partner directly with regional field marketing teams on local execution and market-specific needs, and oversee the full production vendor ecosystem. You will work closely with Customer Marketing to ensure the customer experience is tightly integrated across every market.
• Event Technology & Analytics: Own Mimecast’s event technology stack and measurement framework. This includes platform selection and management (Cvent, Splash, or similar), pipeline attribution connected to Salesforce, and post-event performance reporting. You will establish consistent KPIs across the portfolio and use data to inform go/no-go decisions, budget allocation, and program improvements over time.
• Cross-Functional Partnership: Serve as the internal expert on the cybersecurity event landscape and Mimecast’s corporate event strategy. Partner with Sales and Field Marketing to connect event investment to pipeline and expansion ARR targets and collaborate with Product and Communications on product launch moments and executive thought leadership at events.

Requirements

• 10+ years of experience in event strategy and management in a B2B technology or cybersecurity company.
• Deep knowledge of the major cybersecurity conference landscape (Black Hat, RSA, Gartner Security & Risk) and managing a matrixed team across including exhibit strategy, sponsorship negotiation, and campaign activation.
• Proven ability to manage complex, multi-geography programs as a senior individual contributor, leading agency partners and cross-functional stakeholders.
• Strong executive presence with the ability to build credibility at the VP and C-suite level, both internally and externally.
• Track record of connecting event investment to measurable business outcomes, including pipeline, ARR influence, NPS, and customer retention.
• Experience owning and reporting on event technology platforms (Cvent, Splash, or similar) and CRM-based pipeline attribution in Salesforce.
• Experience managing global event budgets with accountability for monthly forecasting and full reconciliation.
• Experience working with regional field marketing teams on localized execution across NA, EMEA, and ANZ.
• Willingness to travel domestically and internationally (~35–40%).

Qualifications

• Bachelor’s degree in Marketing, Communications, or related discipline.

Skills

• Strategic thinking and hands-on execution.
• Experience with major cybersecurity conferences.
• Ability to manage complex, multi-geography programs.
• Executive presence and credibility.
• Experience with event technology platforms and CRM-based pipeline attribution.
• Experience with global event budgets and forecasting.
• Collaboration with regional field marketing teams.

Benefits

Our benefits package includes health insurance, retirement savings plan, and paid time off.

Pay

The base salary range for this position is $156,000−$234,000 plus benefits.

Schedule

The role is hybrid/local to Lexington, MA or open to remote candidates in the US.