Event Marketing Director

Responsibilities

• Define and own the overall event marketing strategy, ensuring alignment with enterprise sales, marketing, and company growth objectives.
• Develop and manage an annual strategic events calendar, identifying key opportunities to engage target accounts and industry leaders.
• Establish KPIs and success metrics for all events, ensuring clear ROI and pipeline impact.
• Stay ahead of industry trends and competitor activities to continuously innovate our events program.
• Own end-to-end event operations, including detailed project plans, timelines, budgets, resource allocation, and risk management.
• Build and optimize scalable processes and playbooks for event planning and execution.
• Manage event budgets with full P&L accountability, negotiating vendor contracts and ensuring cost efficiency without compromising quality.
• Build and maintain relationships with high-end venues, agencies, production partners, and key vendors.

Qualifications

• Define and own the overall event marketing strategy, ensuring alignment with enterprise sales, marketing, and company growth objectives.
• Develop and manage an annual strategic events calendar, identifying key opportunities to engage target accounts and industry leaders.
• Establish KPIs and success metrics for all events, ensuring clear ROI and pipeline impact.
• Stay ahead of industry trends and competitor activities to continuously innovate our events program.
• Own end-to-end event operations, including detailed project plans, timelines, budgets, resource allocation, and risk management.
• Build and optimize scalable processes and playbooks for event planning and execution.
• Manage event budgets with full P&L accountability, negotiating vendor contracts and ensuring cost efficiency without compromising quality.
• Build and maintain relationships with high-end venues, agencies, production partners, and key vendors.