Enrollment Counselor

About the role

The Enrollment Counselor serves as a member of the Admissions team, supporting prospective students from acceptance through matriculation. The individual will manage a student caseload, handle incoming contacts, conduct outreach, read applications, and meet with students on campus. Evening and weekend work is required. Occasional nighttime driving and use of a personal vehicle for visitations with mileage reimbursement at the current College rate may be required.

Responsibilities

• Review applications, transcripts, and supporting materials and render admission decisions
• Assess applications for inactivity and suggest cancellations as appropriate
• Conduct campus and housing tours as needed
• Coordinate and conduct personal tours for prospective students and parents/supporters
• Deliver presentations to groups of prospective students and their supporters on campus
• Participate in all aspects of the College’s on-campus recruitment program, including general campus tours, open houses, accepted student days, group tours, and special events
• Assist prospective transfer students in understanding the College’s external transcript evaluation process and conduct unofficial transcript evaluations
• Monitor, understand, and analyze data and reports to track progress toward meeting enrollment goals
• Plan and coordinate yield activities; evaluate effectiveness and recommend adjustments
• Build and maintain strong relationships with academic school leadership, staff, and faculty within assigned academic areas
• Develop and implement effective strategies to manage and drive applicants through the admissions funnel and support enrollment objectives within assigned academic areas
• Collaborate with offices campus-wide to provide information that students need to convert from accepted to enrolled
• Provide complete support and follow-up to prospective students and their supporters via multiple modes of communication throughout the enrollment process
• Effectively use the office’s constituent relationship management system (CRM), Slate, including ensuring data integrity and timeliness of data entry
• Provide telephone, chat, and personnel coverage as needed during in-office work hours
• Maintain working knowledge of general office procedures
• Maintain a thorough working knowledge of all aspects of the College’s matriculation process beyond Admissions, including financial aid, placement testing, new student advising, course scheduling, bill paying, orientation, residence life, move-in, etc.
• Maintain a thorough working knowledge of majors within assigned academic school or division, including special admissions requirements
• Maintain working knowledge of Admissions policies and procedures and recommend revisions as appropriate
• Maintain working knowledge of all guidelines related to confidentiality of student information and records (FERPA)
• Participate in virtual recruitment activities including information sessions, online chats, webinars, and college fairs
• Participate in off-campus recruitment, which may include overnight and both in-state and out-of-state travel
• Assist with the development and preparation of Admissions events
• Actively support the College’s marketing initiatives
• Participate in the Admissions Office social media activity
• Assist with the development, implementation, and assessment of special projects and other duties as assigned

Requirements

• Bachelor’s Degree
• Valid and in-state Driver’s License

Qualifications

• Experience in college admissions preferred, or related professional experience in marketing/sales, customer service, human services, or education

Skills

• Developed organizational skills
• Sensitivity to the expectations of students, parents, and staff
• Ability to work in a fast-paced environment
• Ability to adapt to changing assignments and multiple priorities
• Ability to work both collaboratively and independently
• Ability to build strong working relationships with diverse groups
• Evidence of strong written communication and presentation skills
• Ability to make decisions and exercise independent judgment in a time-sensitive environment
• Solid technical skills including Microsoft Office
• Ability to manage multiple tasks and successfully meet deadlines
• Evidence of a strong customer-service orientation
• Ability to conduct admissions activities with the highest level of integrity
• Maintain understanding of trends in higher education

Preferred

• Familiarity with CRM systems and practices
• Bilingual speaking and writing

Benefits

• Medical and dental insurances
• Retirement plans
• Paid time off
• Educational benefits for employees and dependents at Penn College and Penn State University

Pay

Based on minimum education and experience qualifications, the yearly salary range is $53,000 – $62,000.