Enrollment Communications Manager
About the role
The Enrollment Communications Manager leads the development and execution of strategic communications that support student recruitment, admission, and enrollment goals. This includes managing multi-channel communications initiatives throughout the enrollment lifecycle, overseeing social media and student content management, and coordinating website content and administrative tasks.
Responsibilities
Lead the development, execution, and ongoing optimization of segmented communication campaigns within Slate to support recruitment, application completion, admission, yield, and onboarding objectives.
Manage the strategic direction and day-to-day operation of the Office of Admission’s social media channels, with a primary focus on Instagram and platforms relevant to prospective students.
Manage the development and maintenance of event portals, registration forms, and automated communications in Slate.
Manage communication workflows for on- and off-campus events, including confirmations, reminders, and follow-up communications.
Oversee Admission and New Student website content, ensuring it is current and aligned with institutional communication needs and enrollment priorities.
Evaluate first year and transfer applications as part of the admission process.
Support documentation of admission team meetings, including distribution of notes.
Build and maintain relationships with campus partners to support content and communication efforts.
Document staff meeting discussions.
Oversee inventory of admission print materials and promotional items.
Requirements
Bachelor’s degree in communications, marketing, business, or a related field, or an equivalent combination of education and relevant experience.
Three years of professional experience in communications, marketing, or a related field.
Experience developing and executing email or digital communication campaigns using a CRM or marketing automation platform.
Experience collaborating across teams to support communications or marketing initiatives.
Demonstrated ability to manage multiple projects and timelines in a fast-paced environment.
Strong writing and editing skills, with experience developing digital content and ability to adapt messaging for different audiences and channels.
Demonstrated ability to be detail-oriented and thorough; skilled at anticipating and preventing potential problems and handling a wide variety of tasks with efficiency and accuracy.
Strong commitment to a quality work product.
Demonstrated skill in adapting to and performing work effectively in high-volume, high accountability, confidential environment with multiple and changing priorities.
Effective organizational, logistical, time management and planning skills with the ability to manage and prioritize multiple tasks/projects simultaneously, prioritize and fulfill the functions of an office in a timely manner.
Ability to self-motivate and work independently.
Ability to provide effective leadership and training, and to work effectively and professionally across functions, disciplines, levels, and with diverse groups.
Familiarity with digital tools and platforms, including CRM systems, content management systems, social media channels.
Basic design skills for digital content creation using tools such as Canva, Adobe Photoshop, or similar platforms.
Basic technical aptitude and willingness to learn new systems, including CRM platforms and HTML.
Proficiency with standard office and productivity tools (e.g., Microsoft Office, Google Workspace).
Demonstrated commitment to equity, inclusion, and working with diverse communities.
Qualifications
Bachelor’s degree in communications, marketing, business, or a related field, or an equivalent combination of education and relevant experience.
Three years of professional experience in communications, marketing, or a related field.
Experience developing and executing email or digital communication campaigns using a CRM or marketing automation platform.
Experience collaborating across teams to support communications or marketing initiatives.
Demonstrated ability to manage multiple projects and timelines in a fast-paced environment.
Strong writing and editing skills, with experience developing digital content and ability to adapt messaging for different audiences and channels.
Demonstrated ability to be detail-oriented and thorough; skilled at anticipating and preventing potential problems and handling a wide variety of tasks with efficiency and accuracy.
Strong commitment to a quality work product.
Demonstrated skill in adapting to and performing work effectively in high-volume, high accountability, confidential environment with multiple and changing priorities.
Effective organizational, logistical, time management and planning skills with the ability to manage and prioritize multiple tasks/projects simultaneously, prioritize and fulfill the functions of an office in a timely manner.
Ability to self-motivate and work independently.
Ability to provide effective leadership and training, and to work effectively and professionally across functions, disciplines, levels, and with diverse groups.
Familiarity with digital tools and platforms, including CRM systems, content management systems, social media channels.
Basic design skills for digital content creation using tools such as Canva, Adobe Photoshop, or similar platforms.
Basic technical aptitude and willingness to learn new systems, including CRM platforms and HTML.
Proficiency with standard office and productivity tools (e.g., Microsoft Office, Google Workspace).
Demonstrated commitment to equity, inclusion, and working with diverse communities.