Senior Communications Specialist for Enrollment Management

About the role

The Senior Communications Specialist supports Enrollment Management and the departments, programs, and activities in the Division through all media platforms and other forms of communication, including Salesforce, digital communication social media platforms, web content, annual reports, press releases, scripts, and presentations.

Responsibilities

• Develops creative content and creative vendor management for digital/social creative, copywriting, website copy/development and Salesforce as well as social content for multiple profiles within Facebook, YouTube, Twitter, Instagram, Snapchat and TikTok along with other and emerging digital/social platforms.
• Spearhead several specific campaign programs, including but not limited to: influencer/creator programs, alternative content/art creation with graphic designers, digital/platform-specific events, follow design trends, patterns, and cutting-edge web approaches relevant to CSUMB’s diverse target markets.
• Determines contemporary and cutting-edge techniques and approaches for reaching effective target audiences; identifies the needs and interests of various constituent groups; conceives communication and marketing concepts, ideas, and campaigns for Enrollment Management.
• Works closely with campus partners to create strategic marketing to support the division of Enrollment Management and Student Affairs. Serves as division web content publisher.
• Constructs a network of appropriate vendors to support product purchases for the needs of Enrollment Management and Student Affairs including recruitment events and promotional materials.
• Collaborates on student messages across digital platforms. Recommends equipment and technology tools. Records and tracks the current state of technology devices or equipment. Works closely with vendors and technology tools that facilitates SEO for page optimization across websites, parent and family engagement tools, behavioral intelligent for lead growth and other platforms for enrollment management goals.
• Contributes to departmental program review, annual reports, strategic planning, and goal setting; attends seminars and conferences to maintain program and professional development.

Requirements

Equivalent to a bachelor’s degree in a related field and four years of relevant experience. Technical fluency with Oracle/PeopleSoft, CSU Common Management System or equivalent information system; Microsoft Office Professional; Google Workspace (Gmail, Docs, Sheets, Drive, Calendar, Forms, etc.); 25Live; intranet drives; and internet browsers.

Qualifications

Thorough and advanced knowledge of marketing, branding, communications, public relations, and related disciplines. Comprehensive knowledge of media relations, media publicity campaigns, interview techniques, and media messaging strategies. Working knowledge of marketing research techniques, statistical methods, and research methodologies, as well as technology and event planning and management tools. Stays informed about campus events and current issues to identify opportunities that enhance the university's visibility and reputation.

Skills

• Advanced analytical, organizational, and project management skills.
• Strong story development, journalistic writing, and editorial skills.
• Advanced public relations, internal relations, communication, and interpersonal skills.
• Proven skill in developing and implementing strategic communications and marketing campaigns that achieve measurable results.
• Mentoring and supervisory skills.
• Technology and event planning and management tools.

Benefits

CSUMB offers a premium benefit package that includes outstanding vacation, health, dental and vision plans; membership in the California Public Employees Retirement System (CalPERS); and 15 paid holidays a year. For more information, visit the Employee Benefits Summary . The University Corporation at Monterey Bay also provides access to affordable housing near main campus. The allocation of housing is subject to several factors, including availability, eligibility criteria, and specific program guidelines. For more information, visit: https://csumb.edu/corporation/employee-housing.