Engagement & Data Strategy Manager

About the role

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is committed to being a great place to work for a diverse workforce of student-focused professionals.

Primary Responsibilities

• Develop and execute user engagement strategies that increase participation, satisfaction, and long-term adoption
• Activate and manage internal and external partnerships to support program goals and expand reach
• Lead grant writing efforts, including proposal development, reporting, and compliance tracking
• Design, build, and maintain Power BI dashboards to monitor key metrics and inform decision-making
• Translate data insights into compelling narratives and communications for diverse stakeholders
• Facilitate and synthesize focus groups and user feedback into clear themes, insights, and recommendations
• Partner with cross-functional teams to align engagement initiatives with organizational priorities
• Create and manage communication plans to support engagement initiatives and partnership activation
• Maintain and optimize engagement strategies based on data and feedback

Qualifications

• Strong ability to develop engagement strategies grounded in data and user insights
• Experience building partnerships and influencing stakeholders across organizations
• Advanced data visualization and reporting skills (Power BI preferred)
• Excellent written and verbal communication skills, including storytelling with data
• Ability to synthesize qualitative and quantitative inputs into clear recommendations
• Strong project management and organizational skills, with attention to detail
• Ability to navigate ambiguity and drive outcomes in a fast-paced environment
• Bachelor’s degree in Business, Communications, Public Administration, Data Analytics, or a related field

Pay

Pay Range: $68,300.00 - $102,500.00