Engagement & Data Strategy Manager

Job Description

The Engagement & Data Strategy Manager is responsible for driving user engagement strategy, strengthening internal and external partnerships, and translating data into actionable insights. This role blends strategic planning, stakeholder activation, data storytelling, and program evaluation to enhance user experience and ensure measurable impact. This position partners cross-functionally to design and execute engagement initiatives, manage grant processes and reporting, and synthesize qualitative and quantitative insights (including focus groups and dashboards) into clear, actionable recommendations.

Primary Responsibilities

• Develop and execute user engagement strategies that increase participation, satisfaction, and long-term adoption
• Activate and manage internal and external partnerships to support program goals and expand reach
• Lead grant writing efforts, including proposal development, reporting, and compliance tracking
• Design, build, and maintain Power BI dashboards to monitor key metrics and inform decision-making
• Translate data insights into compelling narratives and communications for diverse stakeholders
• Facilitate and synthesize focus groups and user feedback into clear themes, insights, and recommendations
• Partner with cross-functional teams to align engagement initiatives with organizational priorities
• Create and manage communication plans to support engagement initiatives and partnership activation
• Maintain and optimize engagement strategies based on data and feedback

Qualifications

• Strong ability to develop engagement strategies grounded in data and user insights
• Experience building partnerships and influencing stakeholders across organizations
• Advanced data visualization and reporting skills (Power BI preferred)
• Excellent written and verbal communication skills, including storytelling with data
• Ability to synthesize qualitative and quantitative inputs into clear recommendations
• Strong project management and organizational skills, with attention to detail
• Ability to navigate ambiguity and drive outcomes in a fast-paced environment
• Bachelor’s degree in Business, Communications, Public Administration, Data Analytics, or a related field
• 5+ years of experience in engagement strategy, partnerships, program management, or related roles
• Experience with grant writing, reporting, or program funding processes
• Demonstrated experience building dashboards and leveraging data tools (Power BI strongly preferred)
• Experience facilitating stakeholder discussions, focus groups, or user research

Additional Requirements

• Experience in lieu of education
• Educational equivalency defined as 1 year of experience for 1 year of education
• Preferred qualifications include experience in higher education, nonprofit, or mission-driven organizations, familiarity with CRM or engagement platforms, and experience managing cross-functional initiatives and driving adoption at scale

Position & Application Details

• This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
• To apply, interested candidates should submit an application online. Internal WGU employees can apply through the internal job board in Workday.