Emerging Direct Commerce Brand Lead

Key Responsibilities

• Lead the Business Unit's social commerce strategy across TikTok Shop and emerging commerce platforms, driving revenue, GMV, profitability, and consumer engagement.
• Translate platform insights, creator trends, consumer behavior, and business performance into actionable strategies that support campaign planning, innovation, and business growth.
• Partner cross-functionally with Brand Marketing, Sales, Finance, Supply Chain, Operations, Legal, Customer Care, Creative, Media, Social, and agency partners to deliver commercially successful social commerce initiatives.
• Lead sales forecasting, inventory planning, assortment strategy, pricing, promotions, and launch readiness to optimize business performance and profitability.
• Own digital shelf excellence, including PDP optimization, merchandising, content execution, and platform readiness to maximize discoverability and conversion.
• Manage TikTok Shop affiliate and creator strategies, including agency partnerships, creator selection, campaign execution, and performance optimization.
• Collaborate with paid media teams and platform partners to optimize campaigns, drive ROAS, revenue, conversion, and overall business performance.
• Establish a test-and-learn approach by analyzing business performance, identifying optimization opportunities, mitigating risks, and presenting insights and recommendations to senior leadership.

What we look for

• 7+ years of experience in strategic marketing, ecommerce, digital commerce, social commerce, retail media, marketplace, and/or DTC, ideally within a consumer products or brand-led organization.
• Ability to translate business objectives into channel strategies, activation plans, learning agendas, and measurable outcomes.
• Strong analytical skills; proficiency with sales and analytics tools.
• TikTok Seller Center & Affiliate Center experience preferred.
• Experience delivering sales outcomes and/or familiarity with Retailer platforms, strategy and goals to deliver commercial outcomes.
• Experience with sales forecasting, inventory planning, SKU optimization, digital shelf management, PDP execution, and marketplace or social commerce performance management.
• Strong cross-functional leadership across brand, sales, finance, creative, legal, supply chain, operations, customer care, media, social, and agency teams.
• Commercial and financial acumen across profitability, pricing, promotions, media investment, agency fees, commissions, fulfillment costs, and ROI.
• Experience with affiliate, influencer, creator, paid media, social, and/or ecommerce agencies.
• Understanding of content-driven commerce, creator-led discovery, social platform dynamics, digital shelf requirements, and performance marketing.
• Ability to operate in ambiguity, build new ways of working, influence without authority, manage timelines, mitigate risk, and communicate clearly with working teams and leadership.
• Bachelor's degree in Marketing, Business, or related field.

Workplace Type

In office Tuesday, Wednesday, Thursday. For the right candidate, open to 100% remote.

Additional Information

• This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.
• Please apply directly to our job postings and do not submit your resume to any person via text message.
• Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
• To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team.
• We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges.