Email Operations Specialist

About the role

The Email Operations Specialist supports the execution and delivery of both Barnes & Noble and Paper Source customer email and SMS communications that drive engagement and retention. This role works closely with Email Strategy and Operations teams to build, test, and deploy email campaigns while ensuring accuracy, quality, and adherence to best practices.

Responsibilities

• Support campaign setup, scheduling, and deployment within the email platform.
• Partner with Strategy and Creative teams to gather assets, manage timelines, and ensure campaigns launch on schedule.
• Monitor campaign workflows and proactively communicate project status, risks, and changes to stakeholders.
• Support audience segmentation, personalization setup, and targeting validation within the email platform.
• Follow established QA practices to ensure accurate and timely campaign execution.
• Assist with building marketing email campaigns using HTML/CSS templates and email workflow tools, email proofing, rendering, and quality assurance across devices, browsers, and email clients.
• Participate in marketing calendar discussions, team meetings, and operational planning sessions.
• Stay informed on email marketing trends, deliverability standards, and emerging technologies.
• Assist with special projects and process improvement initiatives as assigned.

Requirements

• Strong attention to detail with the ability to manage multiple priorities in a deadline-driven environment.
• Strong organizational, communication, and collaboration skills.
• Ability to work effectively with cross-functional teams and adapt to changing business needs.
• Resourceful problem solver with a willingness to learn new tools and technologies.
• Proficiency in Microsoft Office, Google Workspace, or project management tools such as Smartsheet preferred.
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Basic understanding of HTML/CSS and responsive email design principles is a plus.
• Familiarity with email marketing platforms such as Salesforce Marketing Cloud, Marigold, Epsilon, or similar ESPs is a plus.

Qualifications

• 0–2 years of experience in email marketing, digital marketing, CRM, or marketing operations preferred.
• Internship or hands-on experience with email campaign execution, marketing technology, or digital communications is a plus.
• Familiarity with QA and testing tools such as Litmus or Email on Acid a plus.
• Demonstrated interest in customer marketing, lifecycle marketing, or CRM operations.
• Strong written and verbal communication skills with a collaborative mindset.

Skills

• Strong attention to detail.
• Organizational and communication skills.
• Collaboration and problem-solving abilities.
• Proficiency in Microsoft Office, Google Workspace, or project management tools.
• Basic understanding of HTML/CSS and responsive email design principles.
• Familiarity with email marketing platforms.
• QA and testing tools knowledge.

Benefits

• Employee Discount
• EAP and Sick Pay
• Comprehensive Health Benefits (Medical, Dental and Vision)
• Healthcare and Dependent Care Spending Accounts
• Healthcare Spending Account
• Disability Benefits
• Life Insurance
• Transit
• Tuition Reimbursement