Email Operations Specialist

Job Summary

Barnes & Noble is the leading book retailer in the United States, operating approximately 700 bookstores nationwide and maintaining a robust digital presence. The company is experiencing strong momentum with plans to open approximately 60 new stores in 2026, underscoring renewed confidence in physical retail and local bookselling.

Responsibilities

• Support campaign setup, scheduling, and deployment within the email platform.
• Partner with Strategy and Creative teams to gather assets, manage timelines, and ensure campaigns launch on schedule.
• Monitor campaign workflows and proactively communicate project status, risks, and changes to stakeholders.
• Support audience segmentation, personalization setup, and targeting validation within the email platform.
• Follow established QA practices to ensure accurate and timely campaign execution.
• Assist with building marketing email campaigns using HTML/CSS templates and email workflow tools, email proofing, rendering, and quality assurance across devices, browsers, and email clients.
• Participate in marketing calendar discussions, team meetings, and operational planning sessions.
• Stay informed on email marketing trends, deliverability standards, and emerging technologies.
• Assist with special projects and process improvement initiatives as assigned.

Qualifications

• Strong attention to detail with the ability to manage multiple priorities in a deadline-driven environment.
• Strong organizational, communication, and collaboration skills.
• Ability to work effectively with cross-functional teams and adapt to changing business needs.
• Resourceful problem solver with a willingness to learn new tools and technologies.
• Proficiency in Microsoft Office, Google Workspace, or project management tools such as Smartsheet preferred.
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Basic understanding of HTML/CSS and responsive email design principles is a plus.
• Familiarity with email marketing platforms such as Salesforce Marketing Cloud, Marigold, Epsilon, or similar ESPs is a plus.
• 0–2 years of experience in email marketing, digital marketing, CRM, or marketing operations preferred.
• Internship or hands-on experience with email campaign execution, marketing technology, or digital communications is a plus.
• Familiarity with QA and testing tools such as Litmus or Email on Acid a plus.
• Demonstrated interest in customer marketing, lifecycle marketing, or CRM operations.
• Strong written and verbal communication skills with a collaborative mindset.

Pay

An annual starting rate of $66,300 depending on experience, seniority, geographic locations, and other factors permitted by law.

Schedule

Benefits for those who are scheduled to work less than 20 hours per week include Employee Discount, EAP and Sick Pay. For those scheduled to work between 20 and 29.99 hours per week, benefits include Employee Discount, EAP, Sick Pay and Paid Time Off including paid Maternity and Parental Leave, Company Paid Holidays, Transit and 401(k) with Company Match. For those scheduled to work 30 hours or more per week, benefits include Employee Discount, EAP, Sick Pay and Paid Time Off including paid Maternity and Parental Leave, Company Paid Holidays, 401(k) with Company Match, Comprehensive Health Benefits (Medical, Dental and Vision), Healthcare and Dependent Care Spending Accounts, Healthcare Spending Account, Disability Benefits, Life Insurance, Transit, and Tuition Reimbursement. All benefits provided are in accordance with the terms of the current plan and may be subject to future change.