Email Marketing Specialist

Turning Stone Enterprises · Oneida, NY · 1 mo ago

Marketing$47k/yrFull-time

Starting Salary: $47,476 yearly+
Day Shift available

Works with the CRM Manager to execute email, direct mail, and SMS campaigns for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.
Executes, measures and reports on communication campaigns efficacy across Turning Stone Enterprises brands.
Identify and report out which campaigns encourage guest retention, guest loyalty and guest spend.
Affords assistance to the CRM Manager with Guest Journey Mapping, analyzing touchpoints and leveraging cross-marketing, upsell strategies.
Works closely with all departments to ensure campaigns work effectively.
Creates and optimizes landing pages for email marketing campaigns.
Safeguards the database is segmented effectively for targeted marketing activities.
Deploys testing strategies for email, direct mail, and SMS campaigns and report out on the most effective approach for Turning Stone Enterprises.
Crafts and delivers reporting analyses, along with opportunistic recommendations, to marketing leadership.
Maintains external professional relationships to assure specialized expertise and development.

Bachelor’s degree in Marketing, Computer Science or related field or equivalent experience.
2-4 years of working experience in email marketing strategy and execution.
Experience in designing and formatting email templates, delivery and execution of email campaigns, and reporting analyses of campaign engagement and production.
Hospitality industry-related background a plus.
Comprehensive understanding of email best practices, testing, deployment, and reporting using CRM platforms (Adobe Campaign Standard preferred).
Proficiency with HTML/CSS for email design and manipulation.
Knowledgeable in data privacy laws (GDPR, CCPA, CASL).
Ability to obtain and maintain valid gaming license as required for Turning Stone Enterprises.
Excellent verbal and written communication skills.

Highly organized, results oriented, and able to take initiative and lead projects.
Able to work independently and as a team; ability to manage multiple projects and staff, including freelancers and vendors.
Able to stand/walk for long periods of time and lift up to 50 pounds.

Positivity – Team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.
Growth Opportunities – We offer a successful journey, including hands-on training and support to advance your career.
Empowerment – We believe in our team members. With learning opportunities, career growth potential and recognition of outstanding performance, we encourage our team to take pride in their work.

Work-life balance support includes paid time off, paid holidays, and team member assistance programs.
Committed to wellness, with various programs and an upcoming 5,000-square-foot onsite medical center.
Focuses on delivering exceptional experiences for both our guests and staff.
Includes training programs, complimentary shuttles, and career development initiatives, helping you reach your professional goals.

We prioritize the well-being and professional growth of our team members by offering an extensive array of benefits.
From comprehensive medical, dental, and vision plans to a 401(k) and life insurance, we ensure your health and financial security.
We’re also committed to wellness, with various programs and an upcoming 5,000-square-foot onsite medical center.
With over 4,500 team members across Central New York, we focus on delivering exceptional experiences for both our guests and staff.
We’re committed to providing resources that help you reach your professional goals.

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