Email Marketing Specialist

About the role

We are a fully remote organization with team members in over 20 states within the US. Work from the comfort of your home, a local coffee shop, or wherever in the U.S. brings you joy!

Please note that you MUST live in one of the following states to be considered for this role: Alabama, Colorado, District of Columbia, Florida, Georgia, Illinois, Indiana, Louisiana, Massachusetts, Michigan, Minnesota, North Carolina, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, or Wisconsin!

We are unable to consider candidates who require an H1-B sponsorship at this time.

What to know about this role

The salary range for this position is: $60,000 to $65,000 based upon experience.

Email Marketing Specialist

Email Marketing is a vital method that our members and stakeholders interface with. All of our events, programming, learning opportunities, membership benefits, and more move through this channel. The Email Marketing Specialist is the primary owner of AMA’s email marketing channel, responsible for day-to-day execution, calendar management, and performance reporting across a high-volume email program.

What you’ll be doing

• Campaign Execution:
  • Build, test, and deploy a high volume of email campaigns across program types, including promotional, informational, sponsored, fulfillment, transactional, and lifecycle.
  • Manage the email marketing calendar, ensuring campaigns are scheduled, coordinated across teams, and delivered on time.
  • Apply audience segmentation and list logic to ensure the right contacts receive the right communications.
  • Maintain meticulous attention to detail across all sends, including copy, links, audience selection, send time, and formatting.
• HubSpot and Marketing Automation:
  • Execute and maintain email campaigns and workflows within AMA’s HubSpot Marketing Hub.
  • Work within existing automation infrastructure, including nurture workflows, triggered communications, and lifecycle programs.
  • Support list management, contact segmentation, and subscription type maintenance in HubSpot.
• Reporting and Performance Monitoring:
  • Pull and maintain regular email performance reports covering open rate, click rate, deliverability, conversion rate, and list health.
  • Monitor campaign performance and proactively flag issues, anomalies, or opportunities to the Senior Growth Marketing Manager.
  • Support A/B testing execution and document results to inform ongoing optimization.
  • Maintain documentation of email processes, campaign history, and program changes to ensure continuity.
• Copywriting and Brand Voice:
  • Edit email copy across campaign types, maintaining AMA’s brand voice and messaging standards.
  • Collaborate with internal stakeholder teams to review and refine email copy submissions.
  • Serve as the primary email point of contact for cross-functional teams, coordinating email requests, managing communication calendars, and ensuring timely execution across all stakeholder sends.

What you bring to the table

• Experience working in a remote-first environment.
• More than two years of experience in HubSpot (Marketing Hub).
• More than two years of experience working cross-functionally in Asana.
• Familiarity with campaign and segmentation management, and basic workflow execution.
• Meticulous attention to detail with a strong track record of error-free, high-volume email building, testing, and execution. During a busy season, this may look like five or more emails per day.

What you may also have

• Agency experience a plus.
• Copywriting experience preferred.

What to expect from the interview process

• Recruiter and Hiring Manager resume review (AMA does not use AI to screen candidates at any point in our process)
• One-way video interview on Spark Hire (We promise this isn’t scary! Our questions are well thought out, and we wanted your answers to be as well. So you have unlimited think time for each of the five {# of Questions} questions we ask!) that will take 15-20 minutes.
• 30-minute phone interview with a member of AMA’s People and Culture team
• Virtual Interview with the hiring manager and key stakeholders you’ll be working closely with

What we offer

• An inclusive work environment with monthly team events.
• Rewards and Recognition program through Bucketlist. See more about this here!
• Free AMA membership and free access to the following professional development opportunities:
• A variety of AMA professional development content
• AMA’s Professional Certified Marketer - Marketing Manager certification exam
• Remote work-life balance with:
• Flex Fridays (no internal meetings scheduled after 12 pm on Fridays)
• Unlimited sick leave
• 4 weeks of parental bonding/caregiver leave
• Paid vacation time
• 13 paid holidays
• 6 days of paid volunteer time off per year
• Comprehensive benefit package that includes:
• Your choice of two medical plans with United Healthcare
• Your choice of two dental plans with Guardian
• Vision plan with Guardian
• 403(b) retirement plan with an employer match and immediate vesting
• Fully paid life insurance at twice your base annual salary
• Fully paid short-term and long-term disability

EEO Statement

The American Marketing Association is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, reproductive health decisions, family responsibilities, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. AMA is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans.