Email Marketing Specialist

About the role

We're looking for a detail-oriented and creative Email Marketing Specialist to join our growing e-commerce team. In this entry-level role, you'll own our email marketing program end-to-end — building campaigns in Klaviyo, developing automated flows, segmenting audiences, and turning performance data into strategy. You'll also contribute to broader digital marketing efforts, including social media and content.

Responsibilities

• Build, deploy, and optimize email campaigns in Klaviyo, including promotional sends, automated flows, and A/B tests
• Develop and manage audience segmentation strategies to improve relevance and deliverability
• Track and report on email KPIs — open rate, click-through rate, conversion rate, revenue per send, and list health
• Translate performance data into actionable recommendations to continuously improve results
• Design on-brand email graphics and layouts using Adobe Creative Suite or Canva
• May also support support content creation efforts, including blog posts, graphics, and campaign assets as needed

Qualifications

• 1+ year of experience in digital marketing, email marketing, or a related field (internships and freelance work count)
• Hands-on experience with Klaviyo or a comparable ESP (Mailchimp, HubSpot, etc.)
• Strong written communication skills with the ability to adapt tone for different audiences and segments
• Comfortable working with marketing analytics and translating data into clear reports
• Highly organized with the ability to manage multiple projects and deadlines simultaneously
• Collaborative mindset and comfortable working with a distributed team

Nice to Have

• Familiarity with Shopify or similar e-commerce platforms
• Experience managing Instagram business accounts, including scheduling tools
• Working knowledge of SEO/SEM principles and blog optimization
• Basic video editing skills for Reels or short-form content
• Demonstrated graphic design skills with a portfolio of relevant work