Email Marketing Specialist

Responsibilities

• Own end-to-end execution of the email campaign process including calendar management, briefing, campaign build, quality assurance, deployment, and post-send analysis.
• Support the execution of email marketing initiatives that drive customer engagement, retention, and revenue growth while contributing to the achievement of key business objectives.
• Support campaign optimization efforts by leveraging A/B testing, audience segmentation, and performance insights to improve engagement, conversion, and revenue.
• Develop and execute audience segmentation strategies utilizing lifecycle, behavioral, and customer data to improve personalization and campaign performance.
• Analyze channel performance and provide actionable recommendations to improve deliverability, engagement metrics, and overall program effectiveness.
• Partner cross-functionally with Creative, Product Marketing, Digital Merchandising, Analytics, and agency partners to ensure alignment of messaging, promotions, and the overall customer experience.
• Maintain database health and integrity by monitoring audience quality, compliance standards, and email deliverability best practices.
• Contribute to lifecycle marketing enhancements, including automation improvements, customer journey optimization, and triggered campaign performance.
• Contribute to the development and execution of the email testing roadmap to continuously improve channel performance.
• Partner with the Global Digital Marketing Center of Excellence to align on email marketing best practices, leverage shared expertise, and support the continued evolution of BISSELL's U.S. email marketing capabilities.

Qualifications

• REQUIRED EDUCATION AND EXPERIENCE: Degree minimum: Bachelor Degree; Business, Marketing, Communications, or related field preferred; 2-5 years of experience in email marketing, digital marketing, eCommerce, or a related discipline.
• REQUIRED SKILLS: Experience with marketing automation platforms such as Klaviyo, Salesforce Marketing Cloud, or similar ESPs; Experience building, testing, deploying, and optimizing email marketing campaigns; Familiarity with customer lifecycle marketing, audience segmentation, personalization, and automated customer journeys; Experience interpreting campaign performance metrics and applying insights to improve future campaign performance; Understanding of email marketing best practices, deliverability principles, and privacy regulations; Strong analytical mindset with the ability to translate data into actionable recommendations; Excellent project management skills with the ability to manage multiple priorities and meet deadlines; Strong written and verbal communication skills with the ability to collaborate effectively across cross-functional teams; Highly organized, detail-oriented, and committed to delivering high-quality work; Demonstrated curiosity, continuous learning mindset, and a passion for improving customer engagement; Comfortable working in a fast-paced, collaborative environment with evolving business priorities.

Pay

Salary Range: $60,000 - $90,000