Email Marketing Specialist

Email Campaign Management

The Email Marketing Specialist will plan, coordinate, and execute monthly email campaigns for both internal and external audiences, ensuring on-time delivery, clear messaging, and alignment with brand guidelines. They will manage ad hoc email requests, including campaigns for training sessions, drip campaigns, events, and other one-time initiatives.

HubSpot Platform Maintenance and Optimization

• Conduct quarterly HubSpot audits and clean-ups, including maintaining and organizing lists, forms, workflows, media files, and related assets.
• Implement updates and adjustments to ensure database cleanliness and platform efficiency.
• Work with the Marketing Automation Specialist to implement new HubSpot features that become available.

Content and Asset Creation

Develop and create emails, forms, CTAs, and workflows in HubSpot, addressing specific requests from the Marketing Automation Specialist and other collaborators. Employ creative and strategic skills to write engaging email copy and design templates that resonate with the target audience.

• Utilize HubSpot’s personalization tools to tailor email messaging to segmented audiences for optimal engagement.
• Carry out A/B testing to measure effectiveness of subject lines, design, content layout, and CTAs to drive continuous improvement.

Analysis and Reporting

Monitor email performance metrics, identify trends, and provide actionable insights to refine campaign strategies. Collaborate with the Marketing Automation Specialist to ensure seamless integration of email analytics into broader reporting initiatives.

Cross-Functional Collaboration

Partner with internal teams and stakeholders to gather content, approvals, and input for email communications. Maintain clear communication and ensure all email campaigns reflect organizational goals and brand standards.

Education Requirement

A four-year degree in Marketing or a related field is preferred.

Experience Requirement

• Minimum of 1 year experience in email marketing with a proven track record of managing email sends that yield effective results required; 2-3 years experience preferred.
• Proficiency in HubSpot marketing automation software with hands-on experience in email campaign creation, list segmentations, and workflow management.
• Understanding of email marketing strategy and best practices related to engagement and conversion.

Other Skills, Abilities, And Qualifications

• Excellent creative writer with ability to make technical content understandable and engaging to a variety of audience types to boost conversions.
• Exceptional attention to detail for polished email communications.
• Strong collaboration skills with the ability to work effectively across teams and gather content and feedback to ensure email campaign success.

Physical Demands

The incumbent must be able to stand, walk, sit, use hands, reach, talk, hear, and lift up to 25 lbs. occasionally.

Benefits And Compensation

The salary range for applicants in this position generally ranges between $54,549 and $68,185. This range is an estimate, based on potential employee qualifications, operations, needs, and other considerations permitted by law. The Company offers a variety of benefits to its employees, including but not limited to health insurance, paid holidays, paid time off, 401(k) Savings and Trust & Plan with company match, Company Pension Plan, Performance Based Bonus/Commission, and continuing education. All qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.