Email Marketing Specialist

About the role

The Email Marketing Specialist will lead email strategy, automation, campaign execution, and performance optimization. This role will build and manage scalable email programs that drive engagement, nurture leads, and support pipeline growth in a B2B environment.

Responsibilities

• Develop and execute data-driven email marketing campaigns across the customer lifecycle
• Build and manage automated workflows, nurture sequences, segmentation, and lead routing
• Optimize campaign performance through A/B testing, personalization, and behavioral targeting
• Maintain brand consistency, email quality, and deliverability standards across campaigns
• Monitor and report on key metrics including deliverability, open rates, click-through rates, conversions, and revenue impact
• Partner with cross-functional teams to align messaging and support broader marketing goals
• Support sales enablement through nurture flows, lead scoring, and automated outreach

Qualifications

• 2–4+ years of hands-on experience in HubSpot email marketing and marketing operations within a B2B company
• Experience building automated workflows, lifecycle campaigns, and segmentation strategies
• A strong understanding of CRM structure, attribution, and audience targeting
• Working knowledge of HTML/CSS for email coding and design
• A strong attention to detail, organization, and project management skills
• Excellent written and verbal communication skills
• Must be currently authorized to work in the U.S.

Skills

• Basic HTML and CSS skills are preferred

Benefits

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.

Pay

$75,000 - $85,000 USD / Yearly

Schedule

Fully Onsite

Location

Wilmington, MA

Date posted

2026-07-01T00:00:00Z