Email Marketing Specialist

About the role

Peter Millar is seeking a motivated and curious Email Marketing Specialist to join our dynamic E-Commerce team at RTP. This role supports the execution and optimization of the retention programs – including Email, SMS, Print, among other digital media functions.

Responsibilities

• Oversee the day-to-day email production process, including but not limited to:
• Developing the monthly email marketing calendar to ensure optimal experience for our customers through segmentation while exceeding our channel revenue targets and driving a strong inventory sell-through rate
• Writing creative briefs for monthly email content and one-off marketing campaigns
• Suggesting customer segmentation for email sends
• Coordinating campaign timelines, deliverables, and approvals to ensure digital initiatives launch on schedule and align with business priorities
• Working closely with the Inventory Planning team to ensure that inventory is available for the styles featured in the email campaigns
• Working with the appropriate internal and external teams to facilitate each email through the copy, design, approval and coding processes
• Conducting pre-launch QA across digital campaigns to ensure accuracy and consistency of creative assets, links, tracking, and landing pages prior to activation
• Developing, executing, and analyzing A/B testing strategies across email and SMS channels
• Supporting the Content Manager with development and execution of digital marketing strategies, including go-to-marketing planning, audience targeting, and campaign analysis
• Executing day-to-day operations of SMS (text-message) channel – including creating, planning, approvals, scheduling, QA, and deploying messages
• Aiding in reviewing campaign results with agency partners to identify areas for improvement and test new strategies
• Aiding with strategic and technical projects (implementing triggers, CRM, Lifetime Value, Product Reviews) to advance the retention marketing initiatives
• Strategically working alongside internal business units (including Brand Marketing, Merchandising, Website Operations, Creative, Inventory Planning, and the Executive Team) to drive the email business
• Maintaining accuracy of communication and quality of retention content, with meticulous proofreading and coordination of revisions from reviewers across multiple departments
• Maintaining ongoing (monthly and weekly) reporting to help analyze and grow the email program
• Aiding in reviewing campaign results with agency partners to identify areas for improvement and test new strategies
• Contributing to weekly and monthly performance reporting by compiling key metrics and summarizing insights to inform business decisions
• Assisting in seasonal campaign planning and digital marketing initiatives by helping organize timelines, documentation, and project workflows
• Gaining exposure to key performance marketing initiatives through ongoing projects, monthly planning and briefing, and ad hoc support

Requirements

• Demonstrates strong organizational skills and attention to detail when managing multiple campaigns and priorities simultaneously
• Built productive working relationships across teams and communicates clearly with both internal stakeholders and external partners
• Thrives in a fast-paced environment where priorities can shift quickly
• Excellent communication skills (verbal/written) with partners, peers, customers, & executives
• Understand customer segmentation and database marketing
• Loves working in a team environment where the input and ideas of all team members are considered
• Very detail oriented with the ability to manage multiple priorities and deadlines at the same time (great time management skills)
• Demonstrates great problem-solving skills, creativity, and resourcefulness
• Considered by peers and supervisors to be self-managing and results driven

Desired Education And Experience

• Bachelor’s degree in Marketing, Business Administration, Fashion Merchandising or a related field
• 1-3 years working experience on a retention channel, included but not limited to email and SMSE-commerce marketing experience in a retail (or wholesale) environment
• Experience working with ESPs, CRMs, and inbox deliverability tools
• Experience building monthly campaign content and multi-step email triggers
• Strong understanding of UI Design, usability best practices, and A/B testing both within email and on the website across all device types (PC, Mobile, Tablet)
• Proficient in Google Analytics and/or other web analytics tools
• Apparel knowledge & luxury brand experience strongly preferred