Email Marketing Specialist

Email Marketing Specialist

Position Overview:

The Email Marketing Specialist position will help build and manage promotional, transactional, and triggered email marketing campaigns and automated workflows. This position will also support audience segmentation, reporting, campaign optimization, and broader digital marketing initiatives.

• Manage setup, scheduling, testing, proofing and deployment of email campaigns
• Build, schedule, and deploy promotional, triggered, and lifecycle email campaigns using Listrak's email and journey automation capabilities
• Maintain the email marketing calendar and coordinate campaign timing
• Review emails for accuracy, formatting, links, and overall quality before deployment
• Support updates to email templates, layouts, and content
• Run audience building and automation
• Facilitate the implementation of personalization strategies
• Develop audience segmentation and list management to improve targeting and engagement
• Maintain automated email workflows such as welcome emails, reminders, and re-engagement campaigns
• Maintain automated email workflows such as welcome emails, reminders, and re-engagement campaigns
• Execute ongoing list hygiene and subscriber management
• Track key campaign metrics including opens, clicks, conversions, and unsubscribes
• Prepare regular reporting and identify basic opportunities for improvement
• Support simple A/B testing efforts for subject lines, messaging, and send times
• Monitor deliverability and list health
• Follow best practices for email compliance and subscriber engagement
• Clean and engage email database
• Coordinate with CRM partners responsible for loyalty communications and testing
• Import and manage data feeds into Listrak
• Attend weekly meetings for different business needs within the organization
• Work closely with creative, merchandising, loyalty, and analytics teams to align email execution with broader marketing initiatives
• Participate in training sessions both virtual and in-person
• Perform other duties and responsibilities as assigned by the Senior Marketing Manager and/or Senior Director of Customer Relationship Marketing & Loyalty

Responsibilities

Primary Responsibilities:

• Email
• Responsible for setup, scheduling, testing, proofing and deployment of email campaigns
• Responsible for the building, scheduling, and deployment of promotional, triggered, and lifecycle email campaigns using Listrak’s email and journey automation capabilities
• Maintain the email marketing calendar and coordinate campaign timing
• Review emails for accuracy, formatting, links, and overall quality before deployment
• Support updates to email templates, layouts, and content
• Run audience building and automation
• Facilitate the implementation of personalization strategies
• Develop audience segmentation and list management to improve targeting and engagement
• Maintain automated email workflows such as welcome emails, reminders, and re-engagement campaigns
• Execute ongoing list hygiene and subscriber management
• Track key campaign metrics including opens, clicks, conversions, and unsubscribes
• Prepare regular reporting and identify basic opportunities for improvement
• Support simple A/B testing efforts for subject lines, messaging, and send times
• Monitor deliverability and list health
• Follow best practices for email compliance and subscriber engagement
• Clean and engage email database
• Coordinate with CRM partners responsible for loyalty communications and testing
• Import and manage data feeds into Listrak
• Attend weekly meetings for different business needs within the organization
• Work closely with creative, merchandising, loyalty, and analytics teams to align email execution with broader marketing initiatives
• Participate in training sessions both virtual and in-person
• Perform other duties and responsibilities as assigned by the Senior Marketing Manager and/or Senior Director of Customer Relationship Marketing & Loyalty

SMS & Push Notifications

• Setup, schedule, test, proof, and deploy SMS campaigns and Push notifications
• Develop engaging and impactful messaging for SMS text messages and Push notifications that adhere to compliance standards
• Maintain the SMS/Push marketing calendar and coordinate campaign timing
• Import and manage data feeds into Listrak
• Review SMS and Push messages for accuracy, formatting, links, and overall quality before deployment
• Ensure that messages adhere to brand style, tone, and proper message structure
• Implement segmentation and personalization strategies
• Implement structured A/B testing for SMS program
• Analyze program performance
• Continuously improve the customer journey
• Aid with the setup of new acquisition campaigns and monitor performance
• Participate in training sessions both virtual and in-person