Email Coordinator

Duties & Responsibilities

• Build, test, and execute email marketing campaigns for gamedays, offers, newsletters, and other operational communications.
• Potentially engage fans through SMS marketing campaigns using approved SMS marketing software.
• Manage the email marketing calendar, coordinating timelines, deadlines, and deliverables across multiple concurrent campaigns.
• Aid with reporting on campaign metrics, including open rates, click rates, and revenue generation, and use those insights to improve performance.
• Collaborate across organizational departments, using email, SMS, and push notifications to accomplish key objectives.
• Track sponsor fulfillment, including asset inclusion, reporting, and communication.
• Develop and execute marketing campaigns focused on audience growth across the email and SMS spaces.
• Write, edit, and organize email and SMS copy, build campaign briefs, and assist with campaign setup.
• Support marketing execution across web, social, print, and in-venue channels as needed.
• Responsible use of approved marketing and AI tools to support research, first-draft copy, content versioning, and workflow efficiency.
• Provide marketing support to ticketing, corporate partnerships, game presentation, community relations, public relations, and other internal departments as needed.
• Complete email and SMS deployments regardless of day. This will include nights, weekends, and holidays.

Qualifications

• 4-year degree in Marketing, Journalism, Communications, or a related field.
• Experience with Marketo or other email marketing platforms preferred.
• HTML and CSS or basic coding experience preferred.
• Strong copywriting and editing skills.
• Experience with SMS marketing platforms is a plus.
• Experience with project management tools such as Asana is a plus.
• Familiarity with AI tools such as ChatGPT, Gemini, Claude, or similar tools is a plus.
• Ability to read and act on campaign performance metrics such as open rates, click rates, and revenue.
• Strong written and verbal communication skills.
• Highly organized with strong attention to detail.
• Ability to manage multiple projects under tight deadlines.
• Availability to complete deployments as needed, including some nights, weekends, and holidays.
• Positive attitude and team-oriented mindset.