Email and Social Media Specialist

About the role

Young Audiences Arts for Learning New Jersey & Eastern Pennsylvania (YA) is a comprehensive arts education organization founded in 1973. Since then, YA has reached approximately 300,000 students annually through arts education programs delivered directly in PK-12th grade schools. YA is committed to providing arts education that values and nurtures the creativity, cultures, and identities of all children, regardless of their background.

Responsibilities

• Maintain email marketing automation system (Constant Contact) to create, design, and deploy targeted email campaigns (2-4 emails sent per week)
• Collaborate with the Programming and Development teams to identify email needs and establish an email marketing schedule
• Provide brand-aligned design, consistent messaging and voice across campaigns
• Maintain YA’s social media presence: Facebook, Instagram, and LinkedIn using Sprout Social
• Contribute to growth on YouTube by posting videos and occasionally editing videos
• Other duties to contribute to YA’s marketing and PR goals as assigned

Qualifications

• 1-3 years of relevant experience in email and social media marketing
• Experience in arts or education marketing preferred
• Proficiency in Graphic design
• Social media platforms: Facebook, Instagram and LinkedIn
• Sprout Social
• Constant Contact or other similar email marketing platforms
• Canva
• An enthusiasm, creative thinking, and vision for amplifying organizational positioning and messaging
• An eye for detail (design, grammar, punctuation) and attention to brand voice; experience proofreading and editing
• Ability to track and analyze marketing performance and identify trends; attention to conversion barriers and a focus on opportunities
• Experience with Adobe Creative Cloud, Google Analytics, and video editing a plus

Benefits

This remote role, based out of our Princeton, NJ office, offers significant computer usage for email communications, Zoom/Teams meetings, interoffice communications on Teams, and data entry. After an initial screening phone call, YA offers stipends to candidates participating in interviews. The position is part-time, with a salary range of $25 per hour, up to 20 hours/week.