Email & Social Marketing Specialist

Key Responsibilities

• Plan, build, and execute email marketing campaigns using Klaviyo.
• Create and manage email flows, including welcome series, abandoned cart, post-purchase, win-back, and promotional campaigns.
• Write compelling email copy, subject lines, preview text, and calls to action.
• Segment email audiences based on customer behavior, purchase history, engagement, and lifecycle stage.
• Maintain the email marketing calendar and coordinate campaign timing with promotions, product launches, and content initiatives.
• Write, edit, and publish blog content that supports SEO, customer education, product awareness, and brand storytelling.
• Collaborate with design, ecommerce, product, and marketing teams to ensure email and blog content aligns with brand guidelines and business goals.
• Optimize blog content using SEO best practices, including keyword research, internal linking, meta descriptions, and formatting.
• Assist with content planning for seasonal campaigns, product launches, and customer engagement initiatives.
• Maintain consistency in brand voice across emails, blogs, and other marketing communications.

Requirements

• 2+ years of experience in email marketing, content marketing, ecommerce marketing, or a related role.
• Hands-on experience with Klaviyo is required.
• Strong copywriting, editing, and proofreading skills.
• Experience writing blog content, product-focused content, or SEO-driven articles.
• Understanding of email marketing metrics, segmentation, automation, and A/B testing.
• Familiarity with ecommerce platforms such as Shopify, WooCommerce, BigCommerce, or similar platforms is a plus.

Preferred Skills

• Ecommerce or consumer product brand experience.
• Experience creating customer lifecycle marketing campaigns.
• Familiarity with SMS marketing through Klaviyo or similar platforms.
• Basic knowledge of HTML/CSS for email formatting.
• Experience working with promotional calendars and product launches.

Pay

Company covers 80% for employees only.

Schedule

Full Time - ON-SITE