Email & Web Specialist

Email Development (HubSpot)

Build emails in HubSpot using established templates while ensuring content, links, and formatting are accurate before deployment.
Schedule and deploy email campaigns, including managing send times and audience lists/segmentation within HubSpot.
Implement personalization tokens, smart content, and dynamic fields to improve relevance and engagement.
Conduct A/B tests on subject lines, layouts, and CTAs; analyze results and apply learnings.
Maintain list segmentation and ensure compliance with CAN-SPAM and GDPR best practices.
QA emails thoroughly before deployment across devices and email clients.

Website Development

Build and maintain landing pages, website pages, and content components within the CMS (expertise in Sitecore and/or Liferay strongly preferred but willingness to learn is a must)
Collaborate with designers to translate mockups and brand guidelines into polished, responsive web pages using HTML, CSS, and JavaScript
Work within CMS platform component system to create and update page templates and renderings
Partner with back-end developers or a development team as needed to implement new functionality
Optimize pages for performance, SEO, and conversion
Support campaign launches by building dedicated landing pages and thank you pages

General

Affiliate in monitoring and reporting on email and web performance metrics; surface insights and recommendations
Stay current on HubSpot platform updates, CMS best practices, and web standards

Application Requirements

• Core Requirements: 3–5 years of experience in a marketing development, email development, and/or web development role
• Hands-on proficiency with HubSpot Marketing Hub (HubSpot certifications a plus)
• Experience building and managing pages in Sitecore and/or Liferay CMS
• Solid command of HTML and CSS for email; familiarity with email rendering quirks across clients
• Experience building responsive, accessible web pages and emails
• Familiarity with marketing automation concepts: workflows, lifecycle stages, lead scoring is a plus

Bonus Experience

• Experience with Litmus for email testing
• Familiarity with Sitecore's personalization or analytics features
• Familiarity with SEO best practices and tools (SEMrush, Google Search Console, etc.)
• Basic understanding of HubSpot CRM and contact/list management
• Knowledge of accessibility standards (WCAG 2.1)

Location & Eligibility

Please be aware that although this is a remote position, to be considered for the vacancy you must have residency in one of the following states: California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, Washington

Benefits

• Salary range: $90,000 – $110,000
• Employer-subsidised medical, dental, and vision insurance
• 401K retirement employer match
• Home office equipment stipend and monthly technology stipend
• Thirteen paid holidays per calendar year
• Flexible personal time off
• Annual employee bonus dependent on company and personal performance
• Annual company-wide offsite
• Hiring Process: Initial screening conversation, followed by a series of conversations with the hiring manager and team
• Our Culture: Fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose
• We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose
• The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community
• We are committed to fostering a culture of respect, empathy, and understanding
• We strive to create an inclusive environment that values diversity and encourages our team members to share their unique perspectives
• We believe that by collaborating and working together, we can achieve our goals faster and more effectively
• Why RSAC? The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community
• We are committed to equal opportunity and diversity