Web and Email Specialist

Email Marketing

• Create and send emails that effectively communicate the story of how God is being glorified through East-West
• Cook with departments, teams, and individuals regarding their email campaign goals, strategy, and implementation of their email series
• Create forms and develop automations to update contacts, add people to unique subscription lists, and start workflows for email series
• Set up and send email campaigns through Hubspot for departments and events including development, marketing, short-term mission teams, mobilization, NEXT teams, and Arise

Website Management

• Continually look for ways to improve the website's SEO
• Create and edit new pages and manage overall website using Wordpress and Elementor plugin
• Maintain design of the blog, as well as troubleshoot problems that may arise
• Monitor web usage and strategize accordingly
• Maintain design of the blog, as well as troubleshoot problems that may arise
• Regularly review website for keeping content up-to-date and accurate
• Work with website hosting company for larger web update projects as needed

Donation Page Management

• Oversee the giving pages by creating new donation pages, creating event ticketing pages, and maintaining templates
• Manage missionary donation forms and keep East-West donation forms current
• Manage relationship with donation platform software
• Stay up to date on updates to donation platform software, testing and implementing as needed
• Troubleshoot donor and giving issues and work with outside vendors as needed

Data Management

• Implement data cleanup procedures
• Maintain email marketing lists through some of the following tasks: remove duplicate accounts, audience segmentation, data validation, and database maintenance to optimize campaign performance

Marketing Support

• Successfully utilize the following software and platforms: Wordpress, GoFundMe Pro, HubSpot, Adobe Suite, Google Analytics, Canva
• Aid in writing/editing copy for web pages and emails, and general administrative coordination

Mission Alignment & Organizational Support

• Contribute to, attend, and/or lead East-West sponsored spiritual formation activities
• Perform other duties as assigned