Email and Web Specialist

About the role

The Email and Web Specialist is primarily responsible for email strategy and creation to reach and impact various constituents of Geneva College. This role will also support the Online Marketing Manager in helping maintain all areas of the website and internet material to present Geneva College as a leader in academic quality and Christ-centered education. This position may also assist the Editorial Manager with writing content for various marketing material when needed. This position reports to the Online Marketing Manager.

Responsibilities

Essential responsibilities:

• Design, coordinate distribution of attractive, persuasive e‑mail campaigns.
• Lead effective, targeted email newsletter program.
• Become the subject matter expert on email marketing best practices by continuous learning of new strategies or execution in email marketing as well as staying up to date on laws and policies concerning email marketing.
• Own and develop an email marketing calendar, collaborate with various departments on event, special projects and various other email marketing communication projects that may arise.
• Assist with development of new content for website.
• Assist in updates for the website, including but not limited to posting blogs, stories, and other necessary content through the CMS portal of the website.
• Brainstorm new ideas with Online Marketing Manager and stay abreast to new web technologies and features that can be incorporated on the web for future marketing efforts.
• Train designated staff to be backups in website management as required.
• Work directly with the Editorial Manager and Director of Marketing on developing comprehensive strategies that align all areas of our email marketing efforts.
• Assist Editorial Manager in editing and proofreading of existing and new electronic and print materials as well as management of the Geneva Story.
• Assist in the development of content surrounding the branding and roll out of associated materials.
• Follow all established procedures to ensure that confidential student information is protected.
• Adhere to College and Office policies and procedures.
• Perform other duties as assigned.
• Exhibits behavior that is consistent with and supportive of Geneva’s mission, vision, core values, and standards of conduct.

Geneva Mission Statement: Geneva College is a Christ-centered academic community that provides a comprehensive education to equip students for faithful and fruitful service to God and neighbor. Vision Statement: Geneva College will inspire students to integrate faith in Christ into all aspects of life in the real world, and to serve faithfully within their callings for Christ and Country. Core Values: Serve with grace Pursue Godly wisdom Foster academic strength Engage culture faithfully Inspire vibrant hospitality Honor one another Standards of Conduct: Employees of Geneva College will affirm upon hire, and annually thereafter, their promise to abide by the College’s Standard of Conduct Policy. All employees must conduct their personal affairs so there can be no opportunity for unfavorable reflections upon the Christian beliefs and mission of the College, either expressed or implied. It is expected that employees will conduct themselves in a manner consistent with biblical standards, values, and character. These standards of personal conduct do not apply to family members and/or friends of the employee.

Requirements

Administrative – General:

• Individuals must possess the knowledge, skills, and abilities listed or are able to explain and demonstrate that they can perform the essential responsibilities of the job, with or without reasonable accommodations in order to safely perform the essential responsibilities of the job.

Physical:

• Must be able to perform the following: talking, hearing, and seeing.
• Must have sufficient