Email Marketing Specialist

About The Role

Full Funnel Growth is a remote performance marketing agency specializing in email, SMS, and pop-up strategies for high-growth eCommerce brands using Klaviyo, BigCommerce, and Shopify platforms. Clients range from niche communities to established CPG names, requiring a deep understanding of both strategy and execution.

Responsibilities

• Campaign execution across a defined slice of the pod's clients: brief, build, QA, schedule, and post-send review in Klaviyo.
• Flow work: building and maintaining welcome, abandoned cart, browse abandonment, post-purchase, and winback flows, then reading the data and proposing changes.
• Email design and experimentation in Figma, taking a brief to a clean, on-brand, mobile-first design, then running structured A/B tests on subject lines, layout, offer, and send time.
• Segmentation in practice: building and refining segments per client, understanding the difference between an engaged segment and a flat list, and protecting sender reputation by suppressing the right people.
• Deliverability hygiene: monitoring inbox placement, spam rates, and unsubscribes, keeping lists clean, understanding authentication (SPF, DKIM, DMARC), and knowing when a deliverability dip is a content issue versus a list issue.
• Accurate reporting: per-campaign write-ups with exact figures, flagged data gaps, and a clear read on what happened, contributing to the monthly client summaries the pod sends.
• Time tracking discipline: every hour logged in ClickUp against the correct task.

Requirements

• 1 to 3 years of hands-on email marketing, with direct Klaviyo experience building campaigns and flows.
• Demonstrated work with high-growth eCommerce brands, understanding the rhythm of a DTC calendar, launches, and promotional pressure.
• Design competence in Figma, able to take a brief to a finished, on-brand, mobile-first email without needing a separate designer for every send.
• Working knowledge of email deliverability: list hygiene, sender reputation, inbox placement, and a baseline grasp of authentication (SPF, DKIM, DMARC).
• Comfort with A/B testing and reading email metrics, including open and click trends in a post Apple Mail Privacy world, placed orders, and revenue per recipient.
• Remote work track record with strong written communication, most of our client and team work happening in writing.

Nice to Have

• SMS experience in Klaviyo, including consent and compliance basics.
• Experience in regulated or compliance-heavy categories (cannabis, alcohol, supplements).
• Exposure to BigCommerce as well as Shopify.
• Experience with a non-Klaviyo platform such as Alpine IQ, or willingness to learn one where a client requires it.

Compensation and Logistics

• Engagement type: 1099 contractor, part-time.
• Hours: Part-time, with all time tracked in ClickUp.
• Location: Fully remote, US preferred for timezone overlap with the pod and clients.
• Reports to: Retention Marketing Manager (email, SMS, and pop-ups across all clients).
• Rate: Hourly, commensurate with experience.
• Ramp: Structured 30, 60, and 90 day onboarding with paid Klaviyo certifications, manager QA on early work, and a clear path to autonomous campaign ownership by day 90.
• Start: ASAP.

How To Apply

A short intro, one paragraph, not a cover letter. Why this role and why retention specifically. Resume or LinkedIn. Two email marketing examples with the actual decision behind them, not just the metrics. A flow you rebuilt, a test you ran, a deliverability problem you caught. We want to see how you think. One or two design samples, ideally a Klaviyo email you built end to end, with a note on the Figma to Klaviyo path you took. One AI-native habit you already have. A tool, a workflow, a screenshot, a description of something you automated or sped up. Anything that proves it is part of how you work. One question you would ask us if hired. We will deprioritize generic applications with no working sample. We are not looking for someone who has dabbled. We want someone who already builds clean email, respects the inbox, and treats AI as part of how they operate.