Education Digital Content Specialist

About the role

Kentucky Educational Television (KET) is seeking a full-time Education Digital Content Specialist in Lexington, Kentucky. KET is a statewide media organization that broadcasts into eight states and ten media markets, offering high-quality PBS programming, local productions, and educational resources.

Responsibilities

• Plan and deliver education-led digital content that supports KET Education initiatives and meets platform best practices.
• Create education-focused digital-first and digital-exclusive content using basic video and image production techniques for distribution across KET.org, newsletters, PBS LearningMedia, YouTube, email, social media, and other platforms.
• Package and optimize education content for distribution by selecting clips, writing titles/captions, drafting descriptions, applying metadata/SEO, and coordinating captioning/transcripts and other accessibility steps.
• Cook up and coordinate education production workflows with Production, Marketing, and Graphics to ensure brand alignment, technical quality control, alignment to platform requirements, and accuracy of information.
• Monitor and report education content performance (reach, engagement, click-throughs, conversions where applicable, etc.) and use insights to recommend adjustments to content formats, messaging, and distribution.
• Research emerging trends in digital learning content and educator engagement to maximize awareness and impact of KET services.

Requirements

• Bachelor’s degree in education, instructional design, communications, marketing, journalism, media production, or a related discipline; or an equivalent combination of education, training, and experience.
• Strong understanding of digital distribution platforms and best practices, including content packaging for websites, email, YouTube, and social media.
• Ability to professionally edit video in a timely and efficient manner; comfort with basic production workflows (shooting, logging, file organization, archiving).
• Demonstrated project management skills, including organizing multiple priorities, timelines, and stakeholders.
• Excellent writing and editing skills, with strong attention to detail and the ability to translate education concepts into clear, audience-centered messaging.
• Ability to collaborate effectively across departments while also working independently to move projects forward.
• Commitment to accuracy, accessibility, and quality control.
• Ability to lift and move up to 40 lbs.

Skills

• Proficiency in video and image production techniques.
• Experience with digital distribution platforms and best practices.
• Strong project management and organizational skills.
• Excellent writing and editing skills.
• Ability to collaborate effectively across departments.

Benefits

KET offers a creative, engaging work environment with opportunities to collaborate and advance professionally. Employees are eligible for paid time off, several health insurance plan selections, and retirement savings options.

Pay

The salary will be based on the qualifications and experience of the selected applicant.

Schedule

Full-time position.

Contact

To apply, visit www.ket.org/jobs. For questions, email jobs@ket.org. KET is an Equal Opportunity Employer.