Digital Content Specialist

Responsibilities

• Write campaign briefs and develop emails, and other content to engage and maintain an audience, contributing to purchases and long-term brand loyalty.
• Manage and update our website using basic HTML/CSS to keep content current.
• Assist in the design and deployment of marketing emails, including the use of HTML/CSS for email template creation.
• Take a lead role in developing and refining SEM campaigns that drive consumer conversions as well as brand awareness in B2B2C channels.

Qualifications

• Preferred: Bachelor's degree (B. A.) from a four-year college or university in marketing, business or technology and three years related experience and/or training.
• Computer Skills: Understanding of web development, including content, design, and functionality; marketing automation experience is a must (Pardot, Marketo, Hubspot, etc.), basic HTML knowledge and functional skills; proficiency with analytics (Google Analytics); knowledge of Spreadsheet and Word Processing software; familiarity with social media networks (Facebook, You Tube, Twitter and LinkedIn) from a B28 commercial standpoint.
• Experience with CRM systems is beneficial.