Digital Content Specialist

Job Requirements

• Develop and implement comprehensive content strategies aligned with business objectives.
• Collaborate with Creative Services team members to interpret creative briefs and develop content ideas to grow brand presence and relevance.
• Revise content or campaigns based on feedback from creative brief owners.
• Create, edit and publish clear, persuasive, and original content for various channels, including social media, scripts, e-blasts, ads, websites, and blog posts.
• Quickly understand, adopt and stand in as the brand voice.
• Manage content calendars to ensure timely and consistent content delivery.
• Manage multiple campaigns simultaneously, often under pressure and tight deadlines.
• Engage with audience through social media platforms.
• Create multimedia content including videos, graphics, and infographics.
• Optimize content for SEO to increase organic traffic and visibility.
• Conduct keyword research and identify content opportunities.
• Stay current with digital marketing trends and best practices.
• Keep up to date with popular culture and trends in the rental, system integration and architectural markets to ensure content stays relevant.
• Monitor campaign effectiveness and provide regular status updates on ongoing projects.

Education and/or Experience

• Bachelor's degree in Journalism, Marketing, or English.
• At least two years of industry experience in a social media, communications, and/or marketing function; prior trade media and/or agency experience a plus.
• Proven ability to distill complex technologies into user-centric, "ahas!" in both written and multimedia content (podcasts, videos, infographics).
• Proactive, driving personality is a must.
• Excellent verbal skills with mastery of grammar and language.
• Expert knowledge of social media platforms and best practices.
• Basic photography and video skills.
• Analytical and forward-thinking mindset.
• Command of English language; Spanish, French, or German preferred.

Physical Demands

• While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel;
• Reach with hands and arms;
• Talk or hear.
• The employee frequently is required to stand; walk; and stoop, kneel, crouch or crawl.
• The employee is occasionally required to sit and climb or balance.
• The employee must regularly lift and/or move up to ten pounds, and/or lift/move up to fifteen pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• Overnight travel via air or land transportation required.

Working Conditions

• Work is performed primarily in a standard office environment but may involve exposure to moderate noise levels from printers and other peripherals.